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Gong Integration

Robust speech analytics driven from your customer conversations

Enhance the customer insights you need to build an all-star sales team

Gong, a revenue intelligence platform that empowers you to get an unfiltered view of what’s going on with your sales pipeline, integrates with CallTrackingMetrics to pull real-time audio insights from conversations between your customers and sales reps. Deliver data from your CallTrackingMetrics call recordings into Gong so you can drill down on the key questions your customers are asking, which ad channels are contributing to qualified conversations, and map out the essential touchpoints that lead to conversions. Achieve better performance tracking and efficiently analyze and dissect call recordings for quality assurance.

How does the integration work?

To enjoy the benefits of the Gong and CTM integration, you will need to enable either Dual Channel call recordings or Transcriptions within CTM (additional per-minute fee applies) and create a Trigger to send your call recordings into Gong (included on Marketing and Contact Center plans).

Key benefits of the Gong integration

Supplement the detailed marketing insight and lead reporting that you get from CTM by sending audio from your calls into Gong to quickly pick out points of interest in customer conversations like questions asked, action items committed to, etc. Link Gong to your CRM so that CTM calls can update activity milestones on a deal and allow you to review a list of your top customer opportunities. See at a glance when the last touchpoint for each was.

Since Gong already integrates with Zoom, Google Suite, Salesforce, HubSpot, and many other platforms, adding your CTM calls to this ecosystem will mean every interaction is analyzed.

This integration is available to users of our Marketing and Contact Center plans.  Click here to learn how to check or upgrade your current subscription.