Connect with the right people, in the right moments, with DoubleClick’s integrated solutions.
The CallTrackingMetrics integration with DoubleClick allows you to send call data to your DoubleClick platform so that you can see call conversions along with your other DoubleClick reporting.
DoubleClick’s integrated solutions help you do it all, across screens and at scale. Give your team the insights they need to make smarter decisions and focus on higher value tasks. From programmatic direct to open auctions, DoubleClick connects you with more global advertisers, on your own terms; building new partnerships is easier when you have flexible sales options. Their holistic solutions simplify operations while providing a unified view of your audience and partnerships.
The DoubleClick Digital Marketing platform brings real-time data together across screens, channels and formats – from first impression to final conversion. Use these unified insights to refine your strategy and drive better campaign performance on the fly. DoubleClick’s integrated solution gives you a common buying platform so you can reach your audience globally and maximize impact across screens, channels and formats. With a complete, real-time view of your audience, you can engage the people you care about most to maximize the impact of your advertising dollars.
The Power of CTM and DoubleClick
Using CallTrackingMetrics with DoubleClick allows you to view your call conversion data alongside your click-through conversions. You can then use this data to bolster your Floodlight reporting with one or more call dimensions.