Drive more leads with Snapchat
Snapchat, the multimedia messaging app that allows users to easily talk with friends and view Live Stories from around the world, offers Swipe to Call and Swipe to Text ads which you can integrate with CallTrackingMetrics to directly attribute calls and texts from customers to specific Snapchat campaigns. Track which ads are driving more phone calls, texts, and qualified leads and use that data to inform your advertising strategy and optimize your spend.
Personalize customer interactions in CTM
The integration also allows agents to preview Snapchat ad details in the call log and preview the ad within CTM, so you can offer a more personalized experience while interacting with customers. In addition, Snapchat leads can be routed to specific agents or queues who are trained to handle those leads in a particular way or to address specific campaigns, adding efficiency for your team and improving the customer’s overall experience.
How does the integration work?
To start tracking leads from Snapchat within CTM, you will set up a custom tracking source and number for Snapchat in our platform to use for your ads. You will also connect CTM to your Snapchat Ads account. Once a user calls or texts your tracking number from your Snapchat ad, their record will appear in the CTM call log, which will show you all the details of the ad including the ad preview.
This integration is being offered on our Marketing and Contact Center plans.
Key benefits of the Snapchat integration
- Analyze which Snapchat ads are contributing to quality leads and conversions
- Streamline communications between your agents and customers by previewing Snapchat ad session data prior to or during live interactions
- Build upon your Snapchat advertising strategy with data to make informed decisions