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AB Tasty Integration

Leverage conversion data to optimize your website

Enhance your website’s performance


AB Tasty, an AI-driven experimentation, personalization and product optimization tool, leverages the data gathered from calls, texts, chats, and form fills in CallTrackingMetrics to inform your web strategy and drive sales. Gain greater insight into how and when customers contact you and convert with CTM, and then use that data to optimize your website for clicks and tailor the user experience in AB Tasty. Data automatically syncs over to AB Tasty so you can quickly tweak your pages for ongoing, enhanced performance.

Deliver a more personalized customer experience

Within CTM, you can also view a customer’s AB Tasty testing history. This allows agents answering phone calls to reference which experiment or version of a page a customer was viewing while interacting with them in order to tailor the conversation.

How does the integration work?

To enjoy the benefits of the AB Tasty and CTM integration, you will create a trigger within CTM to send hits into AB Tasty, which identify when activities have taken place such as a phone call or live chat interaction.

Once configured, you can then query this data within AB Tasty’s Data Explorer. Agents within CTM will be able to view what experiment a customer was shown under the Session Data tab under a contact within the call log.

Key benefits of the AB Tasty integration

  • Pull data from CTM’s omnichannel communication tools to inform the optimizations you make to your site pages with AB Tasty
  • Empower agents with more information about a customer’s specific site history before contacting you to tailor the conversation
  • Gain a bird’s-eye view into web performance and how it impacts your customer conversations

This integration is available to users of our Marketing and Contact Center plans.  Click here to learn how to check or upgrade your current subscription.