Call Tracking Reports

Manage marketing campaign and call center performance in one place

After placing your tracking numbers in your ads and dynamically on your website, you will see each individual calls in real time as they come into your advertising tracking numbers. Calls roll up into a variety of reports that allow you to see the performance of your advertising campaigns and your call center so that you can maximize both towards conversions.

Real-Time Call Log

As soon as the phone rings, the call appears in your log. You will know who is calling, what advertising channel they came through, the website visit associated to the call (if applicable), and routing information for the call. Add Caller Insights to your account and get additional profile data such as address, household income, presence of children, education level, and more.

While agents are on a call, they can enter notes, emails, tags, score ratings, and conversion amounts without ever leaving the call log.

Conversion tracking

Conversion Tracking

Associate conversions, ratings, and call quality back to the correct advertising channel and agent.

With each call, you will know:

  • Caller name
  • Phone number
  • Address
  • Company
  • Advertising channel
  • The ad that led to the call
  • Keywords used by the caller
  • Pages they viewed on your website
  • Caller history

The call log serves as a CRM and historical log of calls for your account. At any time, you can review call recordings, transcriptions, and conversion information to keep track of what’s happening in your calls each day. It’s a fantastic performance management tool for managers.

Call Tracking Reports

Calls roll up into a series of reports that present your call data in many different ways, so that you can make important advertising optimization decisions and resource allocation decisions for your business.

Call reports allow you to view your calls by:

  • Tracking number called
  • Status of call
  • Landing page the caller came in on
  • Referring URL of who sent the caller to you
  • Reporting tags
  • Gender of caller
  • Receiving number or agent the call was routed to
  • Advertising channel
  • Time of day
  • Day of week
  • Device
  • AdWords campaign, ad group, ad, and keyword
  • Search query

We also provide reports showing what’s happening with the call once it hits your office or call center. These reports will show you:

  • Conversions (dollar and quantity) by agent and advertising channel
  • Calls taken by each agent
  • Calls missed by each agent
  • Average score of calls by each agent
  • Agent productivity across the day
  • Outbound and inbound calls handled by each agent

Example Reports

Calls by Source
Calls by Status
Calls by Day of Week

Scheduled Reports

Many of these reports can be sent out on regular intervals in the form of customized notifications so that you can stay on top of trends and ensure that your clients are getting the information they need.


In addition to all the reporting offered with CallTrackingMetrics, customers often leverage the data we send into systems we integrate with, such as Google Analytics and AdWords, Salesforce, HubSpot, and CAKE.