Optimizely icon


Measure how website experiments impact call volume

Optimize your site for maximum performance

Track which experiments and variations are driving phone calls.

What is Optimizely?

Optimizely is a powerful, easy-to-use tool for optimizing your website through A/B and multivariate testing. You can track engagement, clicks, conversions, signups, or anything else that matters to you and your business through this testing service. It integrates automatically with your CallTrackingMetrics account.

How does the Optimizely + CTM integration work? 

The CallTrackingMetrics Optimizely integration tracks which experiments and variations are driving phone calls so that they can be optimized to maximize performance. 

As a phone call comes in, CallTrackingMetrics associates a website visitor to the call along with all the Optimizely data for that visitor. CallTrackingMetrics users will see reports such as Calls by Experiments and Calls by Variations in the CTM application. Additionally, CallTrackingMetrics can send conversion events into Optimizely after each call completes so that the calls can be viewed in the context of other Optimizely reporting.