API Community Support CTM Home
New Left Nav
Mobile
Activities
Activity Logs
Contacts
Flows
Automation
Chats
Forms
Routing
Release Videos
Release Notes
COVID-19
Integrations
Drift
ABTasty
Acquisio
AMP
Bing
Bizible
Cake
Facebook
Gong i.o
Google Ads
Google Analytics
Google Data Studio
Google Marketing Platform
Hubspot
Instapage
Kenshoo
Kissmetrics
Mailchimp
Marin Software
Marketo
Microsoft Dynamics
Optimizely
Oracle Maxymiser
Salesforce
SendGrid
Slack
SnapChat
Stripe
SugarCRM
Symplify
Unbounce
VWO
Webhooks
Wix.com
WordPress
Zapier
ZenDesk
ZOHO
General
Help Center
Numbers
Management
Dynamic Numbers
Reports
Analytics
Contact Center
Reports Delete
Usage
Report Settings
Settings
Account Management
Current Account
Contact Management
Parent/Agency
Configuration
Users
Softphone
Texts
Text Settings
Recorded Training
CTM Academy
On-Demand Videos
Upcoming Topical Webinars
Menu +

Transitioning from Google Analytics conversion goals to Google Ads Direct Connect Conversion actions

Clients who are transitioning from Google Analytics goal imports to the Google Ads Direct Connect integration will want to ensure they’re not sending duplicate information into Google Ads. Note: the Google Ads Direct Connect integration is available for users on Marketing and Contact Center plans, as well as the legacy Agency, Advanced, and Enterprise plans.

Here are a few troubleshooting tips:

  1. Remove the imported goal from Google Analytics inside of Google Ads. This will still allow the goal to complete in Analytics and prevent it from reporting inside of Google Ads. (Only complete this step if you’ve created a trigger to send conversions directly into Google Ads)
  2. Go into each call extension and set the conversion actions to none. Alternatively, you could disable the assigned conversion action under the conversions tab in Google Ads. (Only complete this step if you’ve created a trigger to send conversions directly into Google Ads and aren’t using the same conversion action for any other purposes.)

Reasons why you should continue to use both the Analytics and Ads integration:

  • Conversion actions created inside of Google Ads cannot report in Google Analytics. Because of this Google Analytics will not be able to see either of the click-to-call or the click-to-landing page conversion goals. Keeping both integrations running on CallTrackingMetrics will keep the data consistent between all three programs. 
X