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What Data is Sent to Google Analytics 3 (GA3)

The data sent to Google Analytics 3 (GA3) does not include an personally identifiable information (PII) or sensitive personal information (SPI).

When we send an event to GA3 we send the following information:

  • tracking number name/label if available/configured
  • tracking number
  • first-call or repeat-call
  • call id

The event label will look like one of these:

  • “my tracking number label”, +18885551212:first-call, 123456789
  • “not set”, +18885551212:repeat-call, 123456789

The value of the event will be the duration of the call in seconds.

Google Analytics screenshot example

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Last Updated: 06/22/2022
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