What Data is Sent to Google Analytics 3 (GA3)
The data sent to Google Analytics 3 (GA3) does not include an personally identifiable information (PII) or sensitive personal information (SPI).
When we send an event to GA3 we send the following information:
- tracking number name/label if available/configured
- tracking number
- first-call or repeat-call
- call id
The event label will look like one of these:
- “my tracking number label”, +18885551212:first-call, 123456789
- “not set”, +18885551212:repeat-call, 123456789
The value of the event will be the duration of the call in seconds.