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What Data is Sent to Google Analytics
Home › Support Hub › Integrations › Google Analytics › What Data is Sent to Google Analytics
Last Updated: 09/18/2018
The data sent to Google Analytics (GA) does not include an personally identifiable information (PII) or sensitive personal information (SPI).
When we send an event to GA we send the following information:
- tracking number name/label if available/configured
- tracking number
- first-call or repeat-call
- call id
The event label will look like one of these:
- “my tracking number label”, +18885551212:first-call, 123456789
- “not set”, +18885551212:repeat-call, 123456789
The value of the event will be the duration of the call in seconds.
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