Launchpad Training Hub API Community Support CTM Home
API Community Support CTM Home
Activities
Activities Overview
Activity Logs
Agent Reminder Setup
Dark Mode
Calls
Activity Quality Insights
Call Log Flag
Call Scoring and Reporting Tags
Calls Overview
Deleting Call Recordings
Desk Mode
Dial Status
Emailing a Call
Exporting the Call Log
Filters
Log Flag
Notes and Call Scoring in the Softphone
Preventing Unwanted Activities on Your Numbers
Saving Filters
Stop Accepting Calls
Using Tags to Organize Activities
Using Tags to Organize Activities
Visitor Detail Panel
What is the Likelihood/Accuracy Score?
Chats
Desk Mode
Filters
Log Flag
Preventing Unwanted Activities on Your Numbers
Saving Filters
Using Tags to Organize Activities
Using Tags to Organize Activities
Faxes
Desk Mode
Filters
Log Flag
Preventing Unwanted Activities on Your Numbers
Saving Filters
Using Tags to Organize Activities
Using Tags to Organize Activities
Text
Desk Mode
Filters
Log Flag
Preventing Unwanted Activities on Your Numbers
Saving Filters
Sending and Receiving Text Messages
Using Tags to Organize Activities
Using Tags to Organize Activities
Contacts
Blocked Numbers
Blocking Callers
Bulk Message
Bulk Text Messages
Do Not Call List
Do Not Call / Do Not Text
Do Not Text List
Do Not Call / Do Not Text
Lists
Contact Lists
Flows
Flows Overview
Automation
Auto Dialers
Adding and Managing Auto Dialer Contacts
Auto Dialers
Running Auto Dialers
Lambdas
Lambda Functions
Reminders
Agent Reminder Setup
Call Log Details
Triggers
Triggers
Chats
Chat Translations
Facebook Messenger Chat Integration
Intercom Chat
Languages Supported by Chat Translations
Chat Widgets
Chat Overview and Set Up Instructions
Chat Widgets
How to Use Chat
Forms
Click to Call Form (FormReactor)
Integrating CTM FormReactor with HubSpot
Integrating FormReactor with Web Applications Using Zapier
FormReactors
Click to Call Form (FormReactor)
Routing
After Hours Message for Callers
Best Practices for Softphone and SIP
Fail-safe Number
Forwarding Calls to Receiving Numbers
Forwarding from a Toll-free number to another Toll-free number
Managing Audio Files
No Answer Routing
Receiving Numbers
Routing to a SIP Client
Seven-Digit (Local Format) Dialing
SIP Setup
Call Scripts
Call Scripts
Geo Routers
Geo Route Phone Calls Based on Caller's Location
Queues
Agent Routing
Agent Routing Rules for Queues
Calls Per Second (CPS)
Enabling Operator Mode in Queues
Post Call Customer Surveys
Post Call Survey
Queue Call Waiting (Hold and Waiting Messages)
Queue Connection Options
Queue No Answer Routing
Queue Routing Options
Queues
Schedules
Creating and Applying Schedules
Troubleshooting Schedules
Smart Routers
Smart Routing
What You Need to Know About Smart Routing
Voice Menus
Creating Voice Menus (IVRs)
Using Voice Menus to Make a Directory
Voicemail
Release Videos
How To Use The Softphone
Release Notes
January 2021 – Release Notes
November 2020 - Release Notes
September 2020 - Release Notes
COVID-19
Adding New Users
Agent Routing
Auto Dialers
Best Practices for Softphone and SIP
Chat Overview and Set Up Instructions
Click to Call Form (FormReactor)
Conference Calls and Transfers
Configuring Call Center and Open CTI Softphone (Salesforce Lightning)
Creating Voice Menus (IVRs)
Enabling Text Messaging (SMS)
Exit Phone Tracking
Exporting the Call Log
Porting Numbers to CallTrackingMetrics
Queue Routing Options
Queues
Quick Link Filters
Real-Time Agents Reports
Softphone Guide
Teams (Phone Settings)
Update Billing Re-Charge Settings
Integrations
Integrations Overview
Drift
Drift Integration
ABTasty
ABTasty Integration
Acquisio
Integrating CallTrackingMetrics with Acquisio
AMP
Installing the Tracking Code for AMP (Accelerated Mobile Pages)
Bing
Integrating CallTrackingMetrics with Bing Ads
Recorded Webinar: The Big Bing Conversion
Webinar: Battle Tested- A Review of CTM’s Landing Page Integrations
Bizible
Integrating CallTrackingMetrics with Bizible
Cake
Integrating CallTrackingMetrics with CAKE
Facebook
Facebook: Audiences, Forms, and Ads
Integrating CallTrackingMetrics with Facebook
Setting up the Facebook integration
Gong i.o
Gong Integration
Google Ads
Auto-Tagging for Google Ads Call Tracking
Call Tracking for Ad Extensions
Data Studio Call Log Connector Training Video
Discover Google Ads Direct Connect [Recorded Webinar]
Google Ads and Analytics Troubleshooting
Google Ads Direct Connect Troubleshooting Tools
Google Ads Integration for Call-Only Ads and Call Extensions
Google Call Extensions and Call-Only Ad Troubleshooting
Google Forwarding Numbers
Linking to Google Ads Direct Connect
Set Up Google Integrations
Transitioning from Google Analytics conversion goals to Google Ads Direct Connect Conversion actions
Google Analytics
Creating a Goal in Google Analytics
CTM and GA Integration - Understanding the fourth toggle
Data Studio Call Log Connector Training Video
Events in Google Analytics
Google Ads and Analytics Troubleshooting
Google Forwarding Numbers
Linking CTM with Google Analytics
Set Up Google Integrations
Setting up CTM's integration with Google Analytics & Ads.
Setting up Goals in Google Analytics
What Data is Sent to Google Analytics
Google Data Studio
How to Use Google Data Studio with CallTrackingMetrics
Integrating CallTrackingMetrics with Google Data Studio
Google Marketing Platform
Integrating CallTrackingMetrics with Google Marketing Platform
Hubspot
Integrating CallTrackingMetrics with Hubspot
Integrating CallTrackingMetrics with HubSpot (Legacy)
Integrating CTM FormReactor with HubSpot
Instapage
Integrating CallTrackingMetrics with Instapage
Webinar: Battle Tested- A Review of CTM’s Landing Page Integrations
Kenshoo
Integrating CallTrackingMetrics with Kenshoo
Kissmetrics
Integrating CallTrackingMetrics with KISSMetrics
Mailchimp
Integrating CallTrackingMetrics with Mailchimp
Marin Software
Integrating CallTrackingMetrics With Marin Software
Marketo
Integrating CallTrackingMetrics with Marketo
Microsoft Dynamics
Integrating CallTrackingMetrics with Microsoft Dynamics
Optimizely
Integrating CallTrackingMetrics with Optimizely
Oracle Maxymiser
Integrating CallTrackingMetrics with Maxymiser
Salesforce
Assigning Salesforce Campaigns to Tracking Sources
Associating CTM Agents to Salesforce Users
Configuring Call Center and Open CTI Softphone (Salesforce Classic)
Configuring Call Center and Open CTI Softphone (Salesforce Lightning)
Importing Past Calls to Salesforce
Integrating CallTrackingMetrics with Desk.com (Salesforce Desk)
Integrating CallTrackingMetrics with Salesforce
Resizing the Softphone in Salesforce Lightning
Salesforce - Creating Tasks for Phone Calls
Salesforce - Record Creation and Matching
Salesforce Trigger Concepts
Using Salesforce Triggers
SendGrid
Integrating CallTrackingMetrics with SendGrid
Slack
Integrating CallTrackingMetrics with Slack
SnapChat
Snapchat Integration
Stripe
Integrating CallTrackingMetrics with Stripe
SugarCRM
Integrating Your Account with SugarCRM
Symplify
Symplify Integration
Unbounce
Integrating CallTrackingMetrics with Unbounce
VWO
Integrating CallTrackingMetrics with Visual Website Optimizer (VWO)
Wix.com
Installing the Tracking Code on Wix Sites
Webinar: Battle Tested- A Review of CTM’s Landing Page Integrations
WordPress
Using the WordPress Plugin
Zapier
Integrating FormReactor with Web Applications Using Zapier
Integrating with Other Software Using Zapier
ZenDesk
Integrating CallTrackingMetrics with ZenDesk
ZOHO
Integrating CallTrackingMetrics with Zoho CRM
Integrating CTM with Zoho Using Zapier
General
API Logs
How to contact CallTrackingMetrics
Understanding Attribution by CallTrackingMetrics
Help Center
Adding a new post to the CallTrackingMetrics Community
How to join Calltrackingmetrics Help Center
How to Submit a Support Ticket in the Ticket Portal
Numbers
Numbers Overview
Management
Call Scripts
Call Transcriptions
Caller ID Settings
Configure Call Settings
Determining Exact Location of Canadian Numbers
Formatting A Number
Forwarding Calls to Receiving Numbers
Forwarding from a Toll-free number to another Toll-free number
Guide to Porting Numbers
How Many Tracking Numbers Do I Need?
Keyword Spotting
Port Existing Numbers
Port Rejection Troubleshooting
Porting Numbers Away from CallTrackingMetrics
Porting Numbers to CallTrackingMetrics
Receiving Party Whispers
Releasing a Number
Restoring Released Tracking Numbers
Source Announcement Troubleshooting
Why do some phone numbers have an address requirement?
Buy Numbers
Buy Tracking Numbers
Determining Exact Location of Canadian Numbers
How Many Tracking Numbers Do I Need?
Number Requests (Toll-free, Vanity, and Out-of-Stock Area Codes)
Short Codes
Why do some phone numbers have an address requirement?
Call Settings
Advanced Call Recordings (Recording Toggles)
Call Transcriptions
Caller ID Settings
Configure Call Settings
Enhanced Caller ID
Keyword Spotting
Legal Issues Associated with Call Recording
Managing Audio Files
Receiving Party Whispers
Secure Call Transcription (PCI, SSN, PII Detection & Redaction)
Source Announcement Troubleshooting
Spam Detective and Blocking Spam Calls
Troubleshooting Calls with No Audio
Verified Caller ID
Fax Numbers
CallTrackingMetrics Faxing Service
Port Numbers
Port Existing Numbers
Port Rejection Troubleshooting
Porting Multiple Numbers to CallTrackingMetrics
Porting Numbers Away from CallTrackingMetrics
Porting Numbers to CallTrackingMetrics
Receiving Numbers
Fail-safe Number
Forwarding Calls to Receiving Numbers
Receiving Numbers
Text Numbers
Enabling Text Messaging (SMS)
Short Codes
Tracking Numbers
Fail-safe Number
Formatting A Number
Forwarding Calls to Receiving Numbers
Forwarding from a Toll-free number to another Toll-free number
How to Set Up the Dial Directory
Moving Tracking Numbers Between Accounts
Receiving Numbers
Releasing a Number
Restoring Released Tracking Numbers
Dynamic Numbers
Auto-Tagging for Google Ads Call Tracking
Create Custom Tracking Sources
Create Target Numbers
Determine Tracking Number Allocation
First and Last Touch
GeoContact Number Insertion
How Does Dynamic Number Insertion Work?
How Many Tracking Numbers Do I Need?
How to Prevent Number Swapping
Install CTM Tracking Code
Installing the Tracking Code in Magento
Installing the Tracking Code on Your Website
Installing the Tracking Code with Google Tag Manager
Overview of Tracking Sources (Advertising Channels)
Swapping Numbers in Images
Testing Number Swapping
Tracking Code Cookies
Tracking Numbers and Email Campaigns
Tracking Source Positions
Training - Tracking Source
Troubleshooting Number Swapping
Target Numbers
Create Target Numbers
Target Numbers
Tracking Code
How to Prevent Number Swapping
Install CTM Tracking Code
Installing the Tracking Code for AMP (Accelerated Mobile Pages)
Installing the Tracking Code in Magento
Installing the Tracking Code on Wix Sites
Installing the Tracking Code on Your Website
Installing the Tracking Code with Google Tag Manager
Pausing the Tracking Code
Swapping Numbers in Images
Testing Number Swapping
Tracking Code Cookies
Troubleshooting Number Swapping
Using the WordPress Plugin
Tracking Sources
Assigning Salesforce Campaigns to Tracking Sources
Create Custom Tracking Sources
Creating a Tracking Source
Creating Tracking Sources By Google Ads Campaign
First and Last Touch
Overview of Tracking Sources (Advertising Channels)
Tracking Numbers and Email Campaigns
Tracking Source Positions
Reports
Reports Overview
Analytics
Accuracy Report
Accuracy Report
Activity Reports
Activity Reports
Filters
Period vs. Globally Unique Callers
Saving Filters
ROI Reports
How to Use ROI Reporting
Contact Center
Real-time Agents
Agent Status
Real-Time Agents Reports
Reports Delete
Accuracy Report
How to Use ROI Reporting
Period vs. Globally Unique Callers
Usage
Account Usage
Report Settings
Call Transcriptions
Keyword Spotting
Custom Reports
Scheduling Reports to Be Emailed
Notifications
Set Up Notifications
Keyword Spotting
Call Transcriptions
Keyword Spotting
Settings
Settings Overview
Account Management
Account Security Features
Ad Tagging For Tracking Bing Paid/Adcenter Calls
API Keys
Architecting for HIPAA Compliance
CallTrackingMetrics Tools for CCPA Compliance
CallTrackingMetrics Tools for GDPR Compliance
Copying Settings
Frequently Asked Questions: Sales Tax
Google Number Disapproved or Not Verified
Managing Audio Files
PCI Compliance
Presets
Transferring Accounts (Moving Accounts into or out of Agencies)
Current Account
Account Settings
Billing Settings
Account Billing Logs
Adding a Backup Payment Method
Adding a New Payment Method
Agency Shared Billing VS. Individual Sub-Account Billing
Billing Address for Statements
Billing Notifications
Frequently Asked Questions: Sales Tax
How does price per minute work?
How does the available balance system work?
Printable Statements
Receipts
Refund Policy
Scheduling Invoices
Special International Per Minute Pricing
Update Billing Re-Charge Settings
View Charges and Usage For Account
Change History
Change History and Versions
My Account
Contact Management
Contact Lists
Parent/Agency
Account Logos and Themes
Account Security Features
API Keys
Architecting for HIPAA Compliance
CallTrackingMetrics Tools for CCPA Compliance
CallTrackingMetrics Tools for GDPR Compliance
Custom Domain Whitelabeling
PCI Compliance
Redacting Information for Privacy
Reseller Opportunities
Transferring Accounts (Moving Accounts into or out of Agencies)
Waiting on Affiliate Approval
Where Are My Affiliate Payouts?
Where is My Affiliate Link?
Accounts
Adding a New Account (Sub-Account)
Agency Shared Billing VS. Individual Sub-Account Billing
View Canceled Accounts
Parent Settings
Calltrackingmetrics Technical Support PIN
Canceling an Account or Agency
Change History and Versions
Two-Factor Authentication
Price Markups
Creating and Modifying Price Markups
Integrating CallTrackingMetrics with Stripe
Signup Pages
Configuration
Agent Reminder Setup
Teams (Phone Settings)
Custom Actions
Custom Actions
Custom Fields
Custom Fields
Users
Pre-Recorded Outbound Voicemail Messages
Access Control Groups
Access Control Rules
Manage Users
Adding New Users
Assigning an Outbound Number to an Agent
Associating CTM Agents to Salesforce Users
Managing Users
Pre-Recorded Outbound Voicemail Messages
Removing Users
Two-Factor Authentication
User Roles
User Roles
User Licenses
Chat Widgets
Teams (Phone Settings)
Advanced Call Recordings (Recording Toggles)
Call Waiting
How to Set Up the Dial Directory
Your Profile
Two-Factor Authentication
Softphone
Accepting Inbound Calls
Conference Calls and Transfers
Configuring Call Center and Open CTI Softphone (Salesforce Classic)
Configuring Call Center and Open CTI Softphone (Salesforce Lightning)
Dark Mode
Desk Mode
Exit Phone Tracking
How to use the Softphone/Browser Phone with other web based software
Notes and Call Scoring in the Softphone
Outbound Dialing
Pre-Recorded Outbound Voicemail Messages
Putting a Call on Hold
Quick Link Filters
Softphone Beta
Softphone Guide
Softphone Guide (Mobile App)
Softphone Overview
Softphone Requirements
Stop Accepting Calls
Troubleshooting Calls with No Audio
Using the Softphone on Your Mobile Device
Using the Softphone with macOS Mojave (10.14)
Texts
Texts Overview
Text Settings
Triggers
Agent Reminder Setup
Recorded Training
CTM Academy
[Webinar] Eliminating the Conversion Blind Spot
Academy Fundamentals: Advanced [Recorded Webinar]
Academy Fundamentals: Attribution, Google Ads, & Analytics [Recorded Webinar]
Academy Fundamentals: New to CTM [Recorded Webinar]
CTM Academy Live Workshops & Recorded Training
Day 1: Introduction to CallTrackingMetrics, Part 1 [unedited recording]
Day 2: Introduction to CallTrackingMetrics, Part 2 [unedited recording]
Day 3: Attribution, Analytics & AdWords [unedited recording]
Day 4: Marketing and Agency Tools [unedited recording]
Day 5: Contact Center Tools [unedited recording]
Go Beyond the Phone Call: Ways to Engage Your Customers with Texting. [Recorded Webinar]
Meet the CTM FormReactor® [Recorded Webinar]
Recorded Academy Training
Spotlight Webinar - Franchises [Recorded Webinar]
On-Demand Videos
[Webinar] CTM Year in Review & Roadmap 2020 Preview
About GeoContact By CallTrackingMetrics
AMPing Up Your Call Conversions
GDPR Compliance with CallTrackingMetrics
Recorded Webinar: Better Treatment Through Technology
Recorded Webinar: Call Tracking Solutions: Build or Buy?
Recorded Webinar: Exciting Integration Updates
Recorded Webinar: GeoContact℠ by CallTrackingMetrics
Recorded Webinar: Maximize Admissions with Call Tracking
Recorded Webinar: Three Steps to Finding Success with Call Attribution & Revenue Planning
Troubleshooting: Google AdWords Disapproving Call-Only Ads & Call Extensions
Upcoming Topical Webinars
CallTrackingMetrics Onboarding Webinar
Upcoming Webinar: CTM's Integration With Google Analytics & Adwords
Home
Numbers
Reports
Settings
Activities
Flows
Integrations
Softphone
General
Recorded Training
BACK
Live Training Training Calendar What's New Covid-19
Menu +

What Data is Sent to Google Analytics

The data sent to Google Analytics (GA) does not include an personally identifiable information (PII) or sensitive personal information (SPI).

When we send an event to GA we send the following information:

  • tracking number name/label if available/configured
  • tracking number
  • first-call or repeat-call
  • call id

The event label will look like one of these:

  • “my tracking number label”, +18885551212:first-call, 123456789
  • “not set”, +18885551212:repeat-call, 123456789

The value of the event will be the duration of the call in seconds.

Google Analytics screenshot example

Back to top
Leave Feedback
Last Updated: 09/18/2018
Related Articles
Drift Integration Gong Integration Snapchat Integration
Symplify Integration ABTasty Integration Integrations Overview
Legal Terms Privacy Security
© 2010-2021 CallTrackingMetrics, LLC. All rights reserved. CallTrackingMetrics® is a trademark of CallTrackingMetrics, LLC.
X