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Setting up CTM’s integration with Google Analytics & Ads.

CTM Integration with Google Analytics & AdWords

[1]

Welcome to CallTrackingMetrics Training Video, in this workshop we’re going to be covering the setup of CallTrackingMetrics integration with Google Analytics & AdWords.

[2]

Before you Begin you must have:

  • User Access to Google Analytics
  • Admin access to CallTrackingMetrics
  • You must be using the same email address to log into both systems.

[3]

The CallTrackingMetrics tracking script should be installed on your website.

The Google Analytics Tracking Script should also be installed on your website.

Google Analytics & Google AdWords should be synced and communicating.

Lastly, Auto-tagging needs to be enabled in AdWords.

[4-6]

CallTrackingMetrics has two integrations for the two types of Google Paid Calls.

Google Analytics & Google AdWords.

[7]

The AdWords Integration tracks calls from click-to-call ads and call extensions.

While the Analytics integration tracks and attributes data from click-to-landing pages.

[8]

When performing a search its common for ads to have multiple call to actions. Like displaying a phone number to call or a link to click.

When you click to the landing page there will be a G-C-L-I-D in the URL. This is Google’s paid click identifier. It essentially acts as a unique receipt number for paid clicks.

[9]

When you click-to a landing page, CallTrackingMetrics tracking script is present, as-well as Google Analytics tracking script. The two softwares match session data and share session data.

[10]

While for a Click-to-call, Google AdWords uses a Google Forwarding number which forwards to a call tracking number and the two systems match and pass data.

[11]

Two types of paid calls, both reporting as conversions in AdWords.

Thanks for Watching!

 

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