Integrating CallTrackingMetrics with Google Marketing Platform

Google Marketing Platform is a third-party ad server that allows you to create and place ads across the web, create floodlight tags, and view consolidated campaign insights from all your Google Marketing platforms. The CallTrackingMetrics integration with Google Marketing Platform allows you to send call data to Google so that you can see your call conversions along with your other Google Marketing Platform reporting.

Integration Setup

1) Navigate to Settings → Integrations → Google Marketing Platform.

2) Enter your DoubleClick Account ID and Profile ID.

3) Click Connect to Google Marketing Platform.