Connecting your CallTrackingMetrics account with Google Data Studio allows you to build and share custom reports alongside your data from other platforms. The integration permits Data Studio to access data from your CTM account, and the type of connector you use determines what you will be able to do with that information within Data Studio.
For help with using Data Studio’s interface to build reports, please refer to Google’s support resources.
The Activity Reports Connector is essentially a tool to import your CTM Activity Reports into Data Studio. When you first navigate to your Activity Reports, for example, the default view will show you calls for the last 30 days broken down by tracking source. The data you see here is basically what a single connector could pull in to Data Studio, and from there you can use Data Studio to design your own reports around that view or include it in another report you already have with data from other sources.
You can choose a different dimension—like agent, day of the week, or tags—and apply filters to narrow down which calls are included in the report. Each connector you create is like different Activity Report view.
Data imported using the Activity Reports Connector will be pre-aggregated by CTM before it is sent to Google.
The Call Log Connector allows you to build advanced reports using raw data from your call log. Nearly all call fields in the log are available to be used as a Dimension or a Metric. Fields imported into Data Studio are named using their API labels, but this can easily be changed in the reports you build. It is recommended to build your report template using a small date range to ensure call data loads quickly.
All call log data is unaggregated when it is sent to Google, which means aggregation will be done by Data Studio.