KISSmetrics works by pooling your online data (e.g. website activity, webinars, email opens/clicks, online payments) with your offline data (e.g. direct mail, conferences, phone calls) to reveal every touchpoint a person has with your company, both before and after every purchase. CallTrackingMetrics can integrate directly to your KISSMetrics account so you can see both online and offline interactions with your customer all in one place.
1) Navigate to Settings → Integrations → KISSmetrics.
2) Enter your KISSmetrics API key (found in your KISSmetrics settings).
3) Click Connect to KISSmetrics.
Once each call has been logged in CallTrackingMetrics, data for it is immediately sent to KISSmetrics.
Customer phone number: phone number of person dialing in
Phone number (eg.+18887675477)
Call recording: a URL that links to the recording of the phone call
Call duration: duration of the call in seconds
Call ring time: number of seconds the phone rang
Call talk time: number of seconds the caller is talking to your team
Call tracking number: your Call Tracking Metrics number that the caller dials
Call tracking number label
Call receiving number: the internal number of the person who picks up the call
Call receiving number label
Call source label
+18887675477 did an event: Called in which has properties
Entering an email address aliases the email to the caller’s phone number, so that events registered under either ID will represent the same person in KISSmetrics. This is key in tying together the call information you receive from this integration to the existing data you already collect online in KISSmetrics.