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Snapchat Integration

In order to set up SnapChat integration, go to SettingsIntegrations → SnapChat within your Calltrackingmetrics (CTM) account.

Click → Settings 

In a new web browser go to business.snapchat.com  

  • Sign-in with your SnapChat using your user credentials
  • After you’ve signed into SnapChat go to the Business Settings → Business Details

  • Click the → + OAuth App

  • Once complete that will create your OAuth ID (Snap Client ID)

  • Copy your → Snap Client ID 
  • Past that into the CTM Snapchat integration page → Client 
  • Next in Snapchat copy the → Client Secret Code
  • Past that into the CTM Snapchat integration page → Secret Code
  • Lastly on the Snapchat Business page copy the → Organization ID
  • Past the Snapchat Organization ID into CTM Snapchat integration page → Organization 
  • Select → Connect to Snapchat

  • Next you will connect to Snapchat and select → Continue

  • Next within the CTM Snapchat integration page select drop down menu called → Use an Existing Organization (This allows you to select the account you wish to connect)
  • To set up a tracking number go into your Snapchat Ad Manager
  • Select Create Instant Ad or Advance
  • Select  Call My Business or Text My Business
  • From here you can either select an existing number or add a number. Select Save 

For New Numbers 

  • Enter the new tracking number you want to use within Snapchat portal and select → Text To Verify
  • After Text To Verify is selected go into CTM Text log and find the Text Message
  • Copy and Past the security code back in Snapchat Ad Manager portal
  • Click next and select your Ad campaign
  • Now within the CTM portal click → Link Account to Organization   
  • Once verification is complete just make sure your Organization Name and ID is mapped to the correct account.  Select → Confirm Mapping within the CTM portal by selecting Refresh 

For Existing Numbers

  • Select the tracking number you want to use within Snapchat and select Text To Verify
  • After Text To Verify is selected go into CTM Text log and find the Text Message
  • Copy and Past the security code back in Snapchat Ad Manager portal
  • Click next and select your Ad campaign
  • Now within the CTM portal click → Link Account to Organization   
  • Once verification is complete just make sure your Organization Name and ID is mapped to the correct account.  Select → Confirm Mapping within the CTM portal by selecting Refresh 

Calltrackingmetrics Tip for Snapchat:

  • Once complete check to make sure the Ad, Creative, and Tracking Number are correct for the campaign
  • For every new campaign click → Refresh in order to reload the page to show the tracking number associated to the campaign
  • Now if you go back to the call log you will be able to see any calls with a particular tracking number 
  • Once you are in the call log scroll down to Snapchat 
    • This will give you all the advertising data Snapchat provides 
      • Add Name
      • Status
      • Ad Type
      • Creative Name
      • Creative Type – Call to text now
      • Creative Headline 
      • Brand Name
      • Messaging
      • Creative Media Preview – Allows you to see where the user entered and provides contexts to why the caller is getting in touch with you.

Snapchat Support – Additional Notes:

When using a toll free numbers, it’s possible you might encounter issues with verification codes.

  • If the phone number you are using for Swipe to Call or Text cannot be verified because you are using a call center, toll-free number, or another special number which won’t allow you to easily verify it, please reach out to Snapchat here. Select ‘Creating an Ad’ and then ‘My ad is still pending.’ Then click ‘Yes’ next to ‘Need help with something else?

Snapchat Resourceshttps://businesshelp.snapchat.com/en-US/a/swipe-call

Contact Snapchat Support at: https://businesshelp.snapchat.com/en-US/i-need-help 

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