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Excluding Branded Organic Searches

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Last Updated: 09/18/2018

In some cases, you may want to prevent your google or bing organic tracking numbers from showing on your website when a visitor is coming through a branded search query.

The easiest way to exclude branded organic searches would be to use the negative match reffering URL option on the source set up page.

  1. To start, go to numbers → tracking sources and click the “add source” button in the upper right or if you already have google organic or bing organic listed in your sources, you can click edit next to one of them.
  2. Once on the source set up page, if this is a new source you are creating, choose either google organic or bing organic in the “quick source set up” dropdown box.
  3. Make sure the source type is “onsite” and scroll down to the Landing URL box and just below that you will see a small blue text / link that says “use negative match Landing url”.
  4. In that field, place the words you want excluded. Be sure to use the | between the groups of words, for example , if you want to exclude “Environmental Pest Controls”, you would need to put the following


That line will exclude “Environmental Pest Controls” and “pest” and “environmental pest”.  The | is between each individual thing you wish to exclude and the + is in place of the space for more than one word.

Once you do this make sure you SAVE your tracking source

You would then want to do the same thing for other search engines where you want to exclude branded swapping.

Exclude branded swapping

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