There are certain categories of short code campaigns that carriers will not allow. These rejected categories include:
- Adult or otherwise inappropriate content
- Depictions or endorsements of violence
- Profanity or hate speech
- Endorsement of illegal or illicit drugs
In addition, carriers may at times reject—or indefinitely delay approval of—short code campaigns that they deem to be competitive, such as offering or advertising competitive communications services. Carriers may also decide to reject other types of campaigns from time to time for reasons they alone determine. Carriers have considerable discretion over the SMS traffic that they decide to carry on their networks.
CallTrackingMetrics will not provision the prohibited campaigns listed above or any campaign that violates our Terms of Service for all other campaigns. CallTrackingMetrics will use good faith efforts to get your short code approved by the relevant carriers. Unfortunately, we have no control over whether carriers approve or reject your particular use of a short code or the time that it might take for the carriers to reach a decision. Therefore, because CallTrackingMetrics has no control over carrier approval, customers bear the risk for any costs that CallTrackingMetrics incurs to lease a short code on your behalf and/or any fees that CallTrackingMetrics pays on your behalf to the carriers or regulatory authorities to provision your short code.
Special Rules for Campaigns Involving Health Information
If a your short code has medical uses or deals with medical information, you will need to complete the following two steps:
- After purchasing a short code, you will need to complete an additional form provided to you by the short code team.
- When compiling your short code application, you will need to include the following in your terms of service or end user agreement:
“This short code program does not contain medically sensitive information. While the Content on the Site is about specific medical and healthcare issues, the Content is not a substitute for or replacement of personalized medical advice and is not intended to be used as the sole basis for making individualized medical or health-related decisions.”