Day 3: Attribution, Analytics & AdWords [unedited recording]
Handouts:
Video links:
Setting up CTM’s integration with Google Analytics & AdWords
Creating a goal in Google Analytics
Attribution, Analytics & AdWords
Designed for users of Business, Marketing and Contact Center Plans
We know your time is valuable; that’s why each lesson is a concentrated working session designed to get you up-to-speed as quickly as possible.
This session will cover:
- Google Analytics
- Events
- Goals
- Conversions
- Google AdWords
- Click-to-call
- Call Extensions
- Message Extensions
- Viewing call campaign data in CTM, Google Analytics & Google AdWords