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Day 3: Attribution, Analytics & AdWords [unedited recording]

Handouts:

CTM Academy Day 3

Video links:

Events in Google Analytics

Setting up CTM’s integration with Google Analytics & AdWords

Creating a goal in Google Analytics

Understanding Attribution

Attribution, Analytics & AdWords

Designed for users of Business, Marketing and Contact Center Plans

We know your time is valuable; that’s why each lesson is a concentrated working session designed to get you up-to-speed as quickly as possible.

This session will cover:

  • Google Analytics
    • Events
    • Goals
    • Conversions
  • Google AdWords
    • Click-to-call
    • Call Extensions
    • Message Extensions
  • Viewing call campaign data in CTM, Google Analytics & Google AdWords

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Last Updated: 10/13/2020
Related Articles
Day 1: Introduction to CallTrackingMetrics, Part 1 [unedited recording] Day 2: Introduction to CallTrackingMetrics, Part 2 [unedited recording] [Webinar] CTM Year in Review & Roadmap 2020 Preview
[Webinar] Eliminating the Conversion Blind Spot Spotlight Webinar – Franchises [Recorded Webinar] Academy Fundamentals: New to CTM [Recorded Webinar]
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