Day 3: Attribution, Analytics & AdWords [unedited recording]


CTM Academy Day 3

Video links:

Events in Google Analytics

Setting up CTM’s integration with Google Analytics & AdWords

Creating a goal in Google Analytics

Understanding Attribution

Attribution, Analytics & AdWords

Designed for users of Business, Marketing and Contact Center Plans

We know your time is valuable; that’s why each lesson is a concentrated working session designed to get you up-to-speed as quickly as possible.

This session will cover:

  • Google Analytics
    • Events
    • Goals
    • Conversions
  • Google AdWords
    • Click-to-call
    • Call Extensions
    • Message Extensions
  • Viewing call campaign data in CTM, Google Analytics & Google AdWords