Understanding Tracking Sources


Welcome to CallTrackingMetrics Training Video, in this workshop we’re going to be explaining how tracking sources are configured.


A Tracking Source refers to the advertising channel that you want to track and attribute call, text & form submissions too.


If you can put a phone number on it, CallTrackingMetrics can track it.


A tracking source can assigned to any advertising channel, for example, common tracking sources are:

Google AdWords, Printed flyers, Billboards & Organic traffic.


There are 2 types of tracking sources.


Offsite & Onsite tracking source.


Offsite tracking sources are your traditional advertising methods, like signs, billboards, newspapers and radio ads.


Tv ads would also be an offsite tracking source.


Onsite tracking sources


Onsite traffic is exactly what is sounds like, its a tracking that takes place online and session data will be attributed to the call.

Common onsite tracking sources are: Google AdWords, Facebook, Bing Ads, and Organic Traffic.


Onsite tracking sources use Dynamic Number Insertion, which is commonly referred to as DNI.

Dynamic Number Insertion will replace the phone number on your website with a tracking number based on how the user came to the page.


Onsite tracking sources will trigger the  swapping of the phone numbers base on either the referring URL or by the landing page.


Here’s some common examples of referring url triggers.

Referring triggers are any site that directs traffic to your site.



Landing page triggers


The number will dynamically swap based on defined characteristic on the landing page.

Landing page triggers are commonly defined by UTM tags and Regular Expression.


Thanks for watching!