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October 27, 2020 @ 6:00 pm - 7:00 pm
PPC Panel: Launch Your 2021 Paid Media and Local SEO Strategies
Businesses that bounced back most successfully from a recession or uncertain times typically did not reduce their marketing spend – they either kept it the same or increased it. But, they did change how they spent it in response to changes in consumer behavior and the market, and they really narrowed in on and refined strategies. The marketing landscape has undoubtedly changed in 2020, and an ongoing theme as we head into 2021, as a result of COVID, is the need to be flexible.