How good marketers become great

Conversation analytics to drive data-backed advertising strategies, track every conversion, and finally prove the ROI of your effort.

Optimize your clients’ ad spend

with easy to use agency tools and free sub-accounts

Understand buyer experiences

by analyzing conversations

Align Sales and Marketing

with lead flow automation

Trust more than just your instincts

Don’t lose sleep over the quality of your leads. A lot of marketers are still relying on instincts alone to understand which advertising campaigns are performing. You deserve better. For over 10 years, our campaign tracking and automation platform has helped thousands of businesses remove the guesswork and make data-backed decisions to advertise with confidence and improve the customer experience.

Get 1 Month Free

Take these easy steps toward complete marketing intelligence

Sign up and create an account
Register and connect your core marketing tools, like Google Ads and Analytics.
Secure phone numbers
Select from a list of available local or toll-free numbers to track your ad campaigns.
Add one short line of code to your website
Copy and paste our code to easily enable call tracking on your website.
Learn exactly what’s driving sales
Track calls, texts, chats and forms to learn which ads are getting results.

Don’t lose clients due to incomplete data

As an agency, your clients expect results. Yet without a complete picture of your marketing efforts, your conversions might be credited to other channels or missed completely. CallTrackingMetrics gives you the confidence and insights to deliver fully-informed marketing guidance to your clients. Plus, we make it easy for you. Agencies enjoy unlimited sub-accounts as well as white label and custom billing options to own their branding—and their bottom line.

“CallTrackingMetrics has everything we need as an agency. Most importantly their interface is built to be affordable, scalable, lean and agency-friendly.”
G2 Review

Dive deeper into what motivates your customers to buy

Why now, or why this ad? CallTrackingMetrics analyzes call recordings, transcriptions, and words spoken on calls to uncover otherwise overlooked insights about your customers’ preferences and behavior. Level up this data from your conversations to gain an edge over competitors, personalize the user experience, and guide your campaigns with first-party data only you have access to.

Leverage workflow automation to align your teams

Reduce friction for your customers and increase conversion rates by routing incoming calls, texts, and form submissions to the right person with as few transfers, and as little wait time, as possible. Customize the communication and lead follow up process with conditions to:

  • Route to specific people or teams
  • Uncover actions the customer has taken on your website
  • Segment customers, leads, and first-time visitors
  • Automate lead scoring and tagging to facilitate insight-driven reporting and follow up
  • Optimize CallTrackingMetrics through integrations with top marketing, analytics and business solutions

Enhance your digital strategy, your way.

CallTrackingMetrics is a complement to the everyday tools and strategies of top digital marketers. Add intelligence and optimization opportunities where you need them with a full suite of integrations, like Google Ads and Analytics, HubSpot, and Salesforce. We don’t put marketers in a box. We give them the space to be themselves. Customize your setup, integrations, and automated workflows. Have a development team? You’d be amazed at what some of our customers have built on top of our already robust software through our API and lambda functions.

Industry Awards and Accolades

Learn tips to maximize your digital ad spend

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