Make the most of every
  • call
  • text
  • form
  • agent
  • ad
  • moment

Transforming communication into powerful intelligence

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CallTrackingMetrics Ranked Number 228 on 2016 Inc. 5000
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Your All In One Call Tracking Software

Call Tracking Software

Know exactly which ads are leading to phone calls. Track calls back to website visitors and down to keyword level. Great for tracking online campaigns like AdWords, PPC, organic, mobile, and social. Use for offline campaigns in print, TV, radio, etc. Designed for businesses, agencies, and advertising platforms.

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Contact Center Software

Intelligently route calls through queues by schedule, availability, agent skill, location, or IVR. Monitor live calls, record calls, transfer, and conference. Use our softphone to accept and place calls right from your browser. Voice analysis allows managers to categorize and react quickly to calls containing particular patterns.

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Reporting and Integration

Optimize your advertising budget and your call center performance to maximize return. Know exactly which campaigns are leading to calls and conversions and which agents are driving results. Integrate with all of your favorite CRMs like Salesforce, HubSpot, and Zoho. See conversions right in Google AdWords and Analytics.

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Real-time Reporting Shows You What's Working and What's Not

CallTrackingMetrics provides the only call tracking software that blends your marketing campaign and contact center performance reporting into one tool, allowing for a complete view of what's generating calls and what's happening with calls once your agents have them.

Your call data is rolled up into an array of different reports that are easy to navigate and understand. They are all exportable, filterable, and schedulable so you get the information you need when you need it.

Agent-based reports
PPC-specific reports
Referring source reports
Agency and client level reports
Usage-based reports
Keyword level reports
Geographic reporting

Use Call Tracking for All of Your Marketing Channels

Allocate tracking numbers to every advertising channel so that you can prioritize the campaigns that are performing.

Call Tracking for Online Channels

  • Google AdWords
  • Google Organic
  • Social media
  • Angie's List
  • Yelp
  • Craigslist
  • Bing Organic and Paid

Call Tracking for Offline Channels

  • TV commercials
  • Radio ads
  • Billboards
  • Flyers
  • Yard signs
  • Banners
  • Print ads

Integrations: Phone Call Data Where You Need It

You Advertise and People Call

Tracking numbers appear dynamically on your website and in all of your offline advertisements. Our call tracking software tracks each call back to the exact website visitor that made the call. This allows you to immediately know details like the ad the caller clicked on, the pages they viewed, the keywords they searched, and the URLs that referred them.

Calls are Routed and Tracked

Calls can be routed directly to a landline, mobile phone, or softphone on your browser. Leverage advanced routing options like georouting, IVR menus and call queues to ensure calls get into the right hands quickly. Calls are immediately associated to the correct advertising channel and campaign so you know which ads are working.

Calls Appear in Your Systems

Your agents can view all the detail about each call in the CRMs they are used to using. Your marketing team can view conversion data in the advertising platforms and website analytics systems they are used to using.

  • Google
  • Salesforce
  • HubSpot
  • Kissmetrics
  • WordPress
  • Marin Software

Our Clients & Affiliates

Tracking millions of calls every month for 30,000 clients around the world.
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Putting the World at Your Fingertips

  • Local and toll free tracking numbers available in 71 countries.
  • Offering premium local and toll free vanity numbers.
  • Use the browser-based softphone, landline, or mobile phones to accept and receive calls.
  • Leverage georouting and IVRs to route calls based on caller location.