Categories

CTM Blog

CTM Blog

Discover content at the intersection of marketing, customer experience, and sales. The CTM Blog delivers insights for digital marketing professionals, business owners, and CX leaders on how to build a better workforce, optimize your communications, and generate more revenue from ad campaigns.

Attribution, Sales & Service, Lead Management

Ads That Matter: How Behavioral Healthcare Providers Use Call Attribution to Provide Care & Grow
by Andrew Clark
Behavioral healthcare practices: Track calls. Cut costs. Grow your impact.
Marketing, Analytics, Strategy
Google Call Conversions by the Numbers
by Chris Todd
Analytics
What Call Tracking Data Should I Use to Track Conversion Metrics?
by CallTrackingMetrics
Team Performance, Announcements
Introducing the V2 Softphone: A Smarter, Faster Call Experience
by Andrew Clark
Marketing, Analytics, Guides
6 Ways to Use First-Party Call Tracking Data to Prove You’re Crushing It
by Chris Todd

Smart Route Podcast

Smart Route Podcast, Smart Route Podcast
Not Built to Pitch: Creating LinkedIn Content That Connects
Smart Route Podcast, Smart Route Podcast
A CEO’s Balancing Act: Human Connection & AI

Resources

Marketing, Attribution, Case Studies
Never Miss Another Phone Call: Software Solutions for Addiction Treatment Facilities
Marketing, Resources, Guides
It’s Time to Rethink Marketing’s Reliance on Email

Announcements

Press
20 Game-Changing Ways Devs Can Use GenAI For Coding [Forbes Technology Council Repost]
Press
Data-Driven Creativity: Striking the Perfect Marketing Balance with CallTracking Metrics [Marketer of the Month Podcast] A New Era for CallTrackingMetrics: Revolutionizing Business Connections