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The Digest
Discover content at the intersection of marketing, customer experience, and sales. The Digest by CallTrackingMetrics delivers insights for digital marketing professionals, business owners, and CX leaders on how to build a better workforce, optimize your communications, and generate more revenue from ad campaigns.
Preparing for the Difference Between GA4 and Universal Analytics
For the first time in a long time, Google is updating the fundamental elements of Google Analytics with its release of GA4, and retiring the Universal Analytics in July 2023. What’s changed, why, and what’s the difference between GA4 and Universal Analytics?
