CTM Blog

Discover content at the intersection of marketing, customer experience, and sales. The CTM Blog delivers insights for digital marketing professionals, business owners, and CX leaders on how to build a better workforce, optimize your communications, and generate more revenue from ad campaigns.

Attribution, Analytics, Strategy

Ringing Up ROI: Mastering Offline Attribution and Call Tracking

by Andrew Clark

Unlock the power of phone calls in marketing. Learn offline attribution strategies, call tracking techniques, and how to boost ROI in the digital age.

Marketing, Analytics, Strategy

Google Call Conversions by the Numbers

by Chris Todd

Team Performance, Communications

Mastering Customer Service: 11 Powerful Phrases to Calm Angry Customers

by Andrew Clark

Strategy

Another @$#% Ton of AI Use Cases for Call Tracking

by Chris Todd

Marketing, Analytics, Guides

6 Ways to Use First-Party Call Tracking Data to Prove You’re Crushing It

by Chris Todd