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CTM Blog
Discover content at the intersection of marketing, customer experience, and sales. The CTM Blog delivers insights for digital marketing professionals, business owners, and CX leaders on how to build a better workforce, optimize your communications, and generate more revenue from ad campaigns.
The New Google Analytics: How to Set Up Events in GA4
Learn how to set up events in GA4 and take advantage of Google’s new found approach to flexibility and putting marketer’s in control of their measurement strategy.