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The Digest
Discover content at the intersection of marketing, customer experience, and sales. The Digest by CallTrackingMetrics delivers insights for digital marketing professionals, business owners, and CX leaders on how to build a better workforce, optimize your communications, and generate more revenue from ad campaigns.
What You Need to Know About STIR/SHAKEN
For many Americans, it’s not uncommon to receive a few—or more—phone calls a day from numbers you don’t recognize, which more often than not turn out to be spam. But with new regulations soon to be implemented by the FCC, this may change. Read on to learn more about the call authentication method known as STIR/SHAKEN and how it may impact the call tracking industry in the coming months.
