Categories

CTM Blog

CTM Blog

Discover content at the intersection of marketing, customer experience, and sales. The CTM Blog delivers insights for digital marketing professionals, business owners, and CX leaders on how to build a better workforce, optimize your communications, and generate more revenue from ad campaigns.

Analytics, Team Performance

How to use ChatGPT for Marketing and Sales
by Chris Todd
AI is rapidly becoming more accessible. Get some inspiration on how to use ChatGPT for marketing, sales, or for personal productivity.
Sales & Service, Communications
Virtual Agents: 7 Ways to Improve Productivity and Efficiency
by Barb Cronin
Analytics
Revenue Measurement with GA4 eCommerce Tracking
by Chris Todd
Analytics
The New Google Analytics: How to Set Up Events in GA4
by Chris Todd
Sales & Service, Team Performance
Sales Enablement Tools and Marketing Automation
by Barb Cronin

Smart Route Podcast

Smart Route Podcast
Buy This, Not That! Tools for Buying & Measuring Paid Ads
Smart Route Podcast
Is Click Fraud Skewing Your Ads Data?

Resources

Resources, Case Studies
Stackmatix, Tutor Doctor, and CTM: Closing Attribution Gaps and Aligning Teams
Analytics, Guides
The Complete Guide to GA4 for Marketing Reporting

Announcements

Company, Announcements
CTM is SOC 2 Compliant!
Press
Agency Analytics Guest Blog: Enhancing Your Measurement Strategy with Google Analytics 4 (GA4) Call Tracking