CTM Blog

Improve Speed to Lead Time and Nurture Customer Relationships

Home Service Businesses connect with customers faster, deliver an exceptional experience, and maximize your budget with AI-powered marketing automation and conversation intelligence tools.

Image of a man with graphics of different types of home services

 Top 4 Ways the Home Services Industry Uses CallTrackingMetrics

Our most popular automation tools include:


Automated, Omnichannel Communications

Convert more customers with lighting fast response times

Communicate with customers quickly and avoid wait times, transfers, missed overnight calls, and lost sales with our marketing automation tools. These tools, built to seamlessly scale, let teams automate scheduling, sending appointment reminders and confirmations, promos, and more.

Our most popular conversation intelligence tools include:


Conversation Intelligence

Track every call, chat, form, and text to the exact source

Give teams immediate and full visibility into where each lead is coming from, which campaigns are performing best, what keywords buyers are searching, and why they act. Paired with call tracking, marketing teams will know at a glance where to focus dollars and which listings to optimize and sales teams will know which leads are hot and of greatest value.

Our most popular integrations include:

  • Facebook
  • FieldRoutes
  • Google Suite (Ads, GA4, Google My Business, Google Local Services)
  • HubSpot
  • Improveit360
  • PestPac
  • Salesforce
  • ServiceTitan


Turnkey Integrations 

No-code integrations and open API developers love

Seamless integrations with the tools the home services industry already rely on make it easy to keep teams aligned and in communication no matter where they are. This helps projects to run smoothly and on time, making customers happy.

Our most popular mobilization and alignment tools include:


Mobile App 

Align field and office teams and keep customers informed

Empower your teams, in the field and in the office to stay in communication and aligned, help them easily connect with customers, and maximize their time with tools they can use on their desktop or cellphone with our mobile app.

What Our Customers Are Saying One set of quotation marks.

“We’re able to use CTM’s integration with their CRM to track ROI for every marketing dollar our clients spend to make sure that they’re making the right marketing decisions and seeing a true ROI for everything that they spend—which is the first time most of these companies have had visibility into that type of data.”

Christin Nein, Director of Product Management for Coalmarch a Home Services-focused agency

“When you’re comparing the cost vs. the valuable data that you’re getting back, it’s a no-brainer. It costs pennies on the dollar.”

Delphin Thebaud from Gutter Helmet by Harry Helmet

“The majority of our clients are in the home services space. If a client misses a call or doesn’t respond to a form submission quickly, they are very likely to lose that lead. Using call tracking metrics, we have created an automated system with autoresponders, form reactors, and dial agents.”

G2 Review from Andy P.

“Customer service is excellent on all levels. Rather it’s for the reps or our PPC company or upper management. The system is easy to set up for call flow and real-time changes. We cannot find enough good reps so we’ve had to depend on controlling calls to go places quickly CTM allows this to happen fast so we can get what with a smaller team with better closing percent.”

G2 Review from Geoff H.

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