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CTM Blog

Marketing
Marketing, Strategy

5 Reasons Your SEO Strategy Isn’t Complete Without Call Tracking

Call tracking might not be the first place you look for SEO, but it shouldn’t be ignored either. Use call tracking to complete your advanced SEO strategy.
by Chris Todd
Marketing, Attribution, Case Studies
How CallTrackingMetrics Helped Southeastern Recovery Center Streamline Its Marketing and Admissions Process
Since adopting CallTrackingMetrics, Southeastern Recovery Center has been able to streamline admissions, boost marketing effectiveness, and offer 24/7 hour support to those in need.
by Hannah Hanover
Marketing, Attribution, Analytics, Strategy
Google Shakes Up Business Profiles: Call and Chat Reporting Going Away
Google is discontinuing call and chat history for Business profiles by July 2024, prompting businesses to seek alternative tools for lead interaction and marketing enhancement.
by Andrew Clark
Attribution, Lead Management
Call Tracking and Attribution Plans For Every Business
New Year, New Plans, Big Impact Who doesn’t enjoy that fresh-start feeling that comes with the New Year? Here at…
by CallTrackingMetrics
Marketing, Attribution
Call Tracking for Lawyers
Read Time 4 Minutes It’s no secret that legal marketing experts need to be on top of their game. Call…
by CallTrackingMetrics
Marketing, Attribution
Call Tracking for Marketing Directors
Call tracking helps marketing directors get comprehensive data on all of their marketing efforts. Get (and stay) a step ahead of your competition with call tracking.
by CallTrackingMetrics
Attribution
Last-touch Attribution: Get the Scoop
Last-touch attribution is a type of marketing attribution that connects a conversion to the last place your customer engaged with…
by CallTrackingMetrics
Attribution
First-Touch Attribution: Does It Still Matter?
What is First-touch Attribution?  First-touch attribution is a type of marketing attribution. Marketing attribution tracks and connects customer actions to…
by CallTrackingMetrics
Attribution
Benefits of Marketing Attribution: The Ultimate Guide  
Marketing attribution is an integral part of making strategic, data-backed marketing decisions.
by CallTrackingMetrics
Attribution
Why is Marketing Attribution Important in Behavioral Healthcare? 
Marketing attribution helps behavioral healthcare organizations fine-tune messages and connect with prospective patients faster.
by CallTrackingMetrics