Sales & Service
How to use Attribution Data to Make Smarter Marketing Decisions
A walkthrough of example attribution data based on a typical marketing budget and channel mix to visualize how increased visibility impacts marketing decisions.
How To Showcase ROI from Call Tracking With Marketing Dashboards￼
Marketing agencies need to manage call-tracking metrics and attribute them to their clients’ ROI. That’s where a call tracking dashboard comes in.
3 Multi Touch Attribution Models
Today’s buyer’s journey is full of multiple touchpoints. From paid ads on Google and Bing to social ads and website…
Closed-loop Attribution: Connect the Dots in Your Data
Closed-loop attribution gives you deeper insight into not only what ads are converting the most customers but also into your customers and their needs.
Marketing Attribution Models: Choosing the Right One
Read Time 6 Minutes Marketing attribution models are a vital piece of any marketer’s strategy. Knowing where leads and conversions…
What is Dynamic Number Insertion?
Dynamic number insertion (DNI) is an often-overlooked tool that connects the dots in your customer’s sales journey. But just what…
Call Tracking and Marketing Attribution Win Big in the Home Services Industry
On the customer-facing side, Leadhub uses this data to streamline processes for customers by focusing on actionable user experiences on the web.
The Complete Call Tracking Glossary
CallTrackingMetrics has been a leader in the call tracking industry for a long time, and we sometimes take for granted…
How to Track Your Phone Calls in Google Ads Using CallTrackingMetrics
Guest post by Patience Hurlburt-Lawton Phone call conversions can make up a big chunk of your overall lead flow from…
How To Use Live Chat for Lead Generation
Featured post by guest blogger: Adela Belin Mainstream lead generation channels have become too competitive—from your blog and landing pages…