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CTM Blog

Marketing
Attribution

How to use Attribution Data to Make Smarter Marketing Decisions 

A walkthrough of example attribution data based on a typical marketing budget and channel mix to visualize how increased visibility impacts marketing decisions.
by Chris Todd
Attribution, Analytics
How To Showcase ROI from Call Tracking With Marketing Dashboards
Marketing agencies need to manage call-tracking metrics and attribute them to their clients’ ROI. That’s where a call tracking dashboard comes in.
by CallTrackingMetrics
Attribution
 3 Multi Touch Attribution Models
Today’s buyer’s journey is full of multiple touchpoints. From paid ads on Google and Bing to social ads and website…
by Barb Cronin
Attribution
Closed-loop Attribution: Connect the Dots in Your Data
Read Time 3 minutes Marketing attribution is a vital piece of any marketer’s strategy. Knowing where leads and conversions come…
by Barb Cronin
Attribution
Marketing Attribution Models: Choosing the Right One
Read Time 6 Minutes  Marketing attribution models are a vital piece of any marketer’s strategy. Knowing where leads and conversions…
by Barb Cronin
Attribution
What is Dynamic Number Insertion?
Dynamic number insertion (DNI) is an often-overlooked tool that connects the dots in your customer’s sales journey. But just what…
by Barb Cronin
Attribution, Strategy, Case Studies
Call Tracking and Marketing Attribution Win Big in the Home Services Industry
On the customer-facing side, Leadhub uses this data to streamline processes for customers by focusing on actionable user experiences on the web.
by CallTrackingMetrics
Attribution, Analytics
The Complete Call Tracking Glossary
CallTrackingMetrics has been a leader in the call tracking industry for a long time, and we sometimes take for granted…
by Chris Todd
Attribution
How to Track Your Phone Calls in Google Ads Using CallTrackingMetrics
Guest post by Patience Hurlburt-Lawton Phone call conversions can make up a big chunk of your overall lead flow from…
by Erika Rollins
Attribution
How To Use Live Chat for Lead Generation
Featured post by guest blogger: Adela Belin Mainstream lead generation channels have become too competitive—from your blog and landing pages…
by Erika Rollins