How to use Attribution Data to Make Smarter Marketing Decisions
A walkthrough of example attribution data based on a typical marketing budget and channel mix to visualize how increased visibility impacts marketing decisions.
Call Tracking for Lawyers
Read Time 4 Minutes It’s no secret that legal marketing experts need to be on top of their game. Call…
Call Tracking for Marketing Directors
Call tracking helps marketing directors get comprehensive data on all of their marketing efforts. Get (and stay) a step ahead of your competition with call tracking.
Why Use Call Tracking? The Ultimate Guide
Call tracking is essential to connect the dots in your data and connect online and offline customer activity.
Last-touch Attribution: Get the Scoop
Last-touch attribution is a type of marketing attribution that connects a conversion to the last place your customer engaged with…
First-Touch Attribution: Does It Still Matter?
What is First-touch Attribution? First-touch attribution is a type of marketing attribution. Marketing attribution tracks and connects customer actions to…
Benefits of Marketing Attribution: The Ultimate Guide
Marketing attribution is an integral part of making strategic, data-backed marketing decisions.
Why is Marketing Attribution Important in Behavioral Healthcare?
Marketing attribution helps behavioral healthcare organizations fine-tune messages and connect with prospective patients faster.
Dynamic Call Tracking and Marketing Attribution
Dynamic call tracking used with other types of marketing attribution closes data gaps for full visibility.
How To Showcase ROI from Call Tracking With Marketing Dashboards￼
Marketing agencies need to manage call-tracking metrics and attribute them to their clients’ ROI. That’s where a call tracking dashboard comes in.