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Unveiling the Secrets of Lead Capture and Nurturing: Key Insights from Our August 2024 Survey
We recently polled marketing professionals across various industries about lead capture strategies. In this blog we outline the survey’s biggest takeaways and opportunities.
Ringing Up ROI: Mastering Offline Attribution and Call Tracking
Unlock the power of phone calls in marketing. Learn offline attribution strategies, call tracking techniques, and how to boost ROI in the digital age.
How CallTrackingMetrics Helped Southeastern Recovery Center Streamline Its Marketing and Admissions Process
Since adopting CallTrackingMetrics, Southeastern Recovery Center has been able to streamline admissions, boost marketing effectiveness, and offer 24/7 hour support to those in need.
Google Shakes Up Business Profiles: Call and Chat Reporting Going Away
Google is discontinuing call and chat history for Business profiles by July 2024, prompting businesses to seek alternative tools for lead interaction and marketing enhancement.
Call Tracking and Attribution Plans For Every Business
New Year, New Plans, Big Impact Who doesn’t enjoy that fresh-start feeling that comes with the New Year? Here at…
Call Tracking for Lawyers
Read Time 4 Minutes It’s no secret that legal marketing experts need to be on top of their game. Call…
Call Tracking for Marketing Directors
Call tracking helps marketing directors get comprehensive data on all of their marketing efforts. Get (and stay) a step ahead of your competition with call tracking.
Last-touch Attribution: Get the Scoop
Last-touch attribution is a type of marketing attribution that connects a conversion to the last place your customer engaged with…
First-Touch Attribution: Does It Still Matter?
What is First-touch Attribution? First-touch attribution is a type of marketing attribution. Marketing attribution tracks and connects customer actions to…
Benefits of Marketing Attribution: The Ultimate Guide
Marketing attribution is an integral part of making strategic, data-backed marketing decisions.