Conversation Analytics Software for the Full Customer Journey

Marketing analytics and communications features designed to drive stronger connections for your business and your customers.

Modern call tracking features to make any team feel like a high-powered contact center


Dynamic Number Insertion (DNI)

Deliver dynamic insights with every call and communication. DNI automatically connects offline activities, like phone calls, to the site pages and advertising sources that generated them. This core call tracking feature delivers accurate attribution for your marketing efforts and provides context to enhance customer conversations.

Call Recording and Transcriptions

Unlock the stories hidden in your customer communications with call recordings and transcriptions. Quickly review a specific call or segments of calls and encourage team productivity with real-time coaching opportunities. Layer on Keyword Spotting to automate insights and organize leads in real-time for more effective follow-up.

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Text Messaging

Connect with customers wherever conversations are happening. Gain text leads straight from your site, with full attribution, and close them faster with automated message responses. And, reach broader audiences, quickly, with bulk text campaigns. A perfect solution for brands that want to stay top of mind with their customers.

Web-based Softphone

Make and receive calls from anywhere, with our flexible web-based phone. Provide a seamless customer experience without the expense of a traditional phone system. Custom call scripts, live agent dashboards, and our Salesforce integration are just a few of the reasons why our softphone is essential for managing customer-facing teams.

Intelligent Routing Options

Give your prospects and customers the best experience with real-time routing options. Have more personalized conversations with advanced rules-based flows, based on factors like site visits, demographics, or caller history. Automate high-value conversations with a flexible set of tools for routing to multi-locations or teams with complex queues and structures.

Automated Keyword Spotting

Automatically identify high-value conversations and trigger actions for instant follow-up. A must-have tool to prioritize sales-ready leads based on custom criteria to determine buyer readiness. Also a time-saver for customer service teams to quickly scan the activity log for important terms or phrases that may require additional action.

Form Tracking

Instantly track and engage with leads generated by form submissions and elevate your customer’s experience with auto-generated phone calls or text message follow-ups. A marketers secret weapon for capturing, qualifying, and converting leads faster than the competition.

Automated triggers

Automate and personalize your customer’s experience using triggers, from defining conversions for Google Ads to instantly tagging a conversation as a sales opportunity—the possibilities are endless. Easily create if/then conditions to streamline marketing and sales strategies, and save them for global use across all of your subaccounts.

Unlock Insights from Every Conversion

Giving you confidence to make data-backed advertising choices

Call tracking is the core of what we do, which shouldn’t come as a shock with a name like CallTrackingMetrics. With just one line of (easy to implement) code we uncover analytics for all the conversations and leads that matter to you. Capture the true volume of the leads you’re driving and start reporting on the quality of conversations passed to sales.

Clear Campaign Attribution

Know where your most valuable leads come from and accurately connect your leads to their source.

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Aligned Teams

Marketing and sales teams finally on the same page, with visibility from lead to close.

Actionable Reporting

Inform your data-backed decisions and automated optimizations with conversion data most marketers are missing.

Proactive Lead Management Features

Know where your leads come from, and send them where they need to go

Attribution from call tracking is powerful, but it works best when paired with a platform that can turn that intelligence into action. Decrease the time it takes from lead to close and center your communications around a more human experience. Avoid wait times, transfers, and lost sales with an all-in-one communications tool built to scale from small sales teams to enterprise contact centers.

Fuel Your Truly Data-Backed Marketing Strategy

Access powerful reporting to track call volume, quality, and conversions. Generate custom reports and view and analyze them in-app or send the data to the tools your teams are already using. Unlock the stories hidden in your customer communications with call recordings and transcriptions, and automate your insights discovery with our robust Keyword Spotting technology.

Keyword Spotting to Automatically Identify Valuable Conversations

Real-time and Exhaustive Conversation Intelligence

Built-in Reports to Make Revenue-impacting Decisions Easy

Agency-first Focus to Easily Manage Multiple (Free!) Accounts

Communicate Where Your Customers Are

Modern call tracking software can’t just be about calls. Manage your lead and customer communications across every platform, from texts and chats to social media messages. Consolidate your conversations and bring all your data into one place for analysis and lead nurturing. Track form submissions alongside your sales calls and outbound SMS campaigns.

Leverage Our Insights Across Your Tech Stack

CallTrackingMetrics is built to make an impact and to optimize your strategy, not disrupt it. That’s why there are over 40 no-code integrations available with top marketing, analytics, and business solutions. On the rare occasion that we’re missing something you need, our culture is to build it for you, or with you.

Track Your True Performance and WOW Your Clients

Use CallTrackingMetrics to optimize your clients’ campaigns, back up your reporting, and even generate additional revenue for your agency. We work with our agency partners to give them tools to win new clients and delight the ones they have. And, there’s no cost to add new clients to CTM so you can scale worry-free.

It’s One Thing to Read about Our Features, but You’ll be Blown Away When You See Them in Action