Working Together to Drive Stronger Connections for Businesses and the Customers They Serve

Our Story

CallTrackingMetrics was founded in 2011 by husband and wife team, Laure and Todd Fisher, who still run and are involved in daily operations of the company today. What started as a vision born out of years spent working in technology, consulting, and a legacy of entrepreneurship instilled in them by their families, has led them from a bud of an idea started in their basement to a thriving and ever-evolving platform that supports businesses around the globe.

Why We’re Unique

Our founders were inspired to build something a little different than your typical software company. CallTrackingMetrics is 100% owned by our founders and has been profitable since day one. We grow organically, run lean, and don’t focus on having the biggest team in the industry—only the best. Our team is filled with talented individuals who have been handpicked to be here and who fuel a dynamic culture that’s supported by our four core values.

Our History


CallTrackingMetrics makes its official web debut and welcomes our first customer to the platform.


Going global: we expand to offer international tracking numbers for businesses around the world.


Laure and Todd bid farewell to their basement and move into the company’s first office space—and hire our first employee!

1st employee
3rd employee


We hit an exciting milestone with 500,000 monthly phone calls being generated and managed on our platform.

5th employee


The integrated softphone is launched, offering businesses the flexibility to directly manage conversations with customers alongside their advertising efforts.

10th employee


CallTrackingMetrics lands a spot on the coveted Inc. 5000 list.

15th employee


Happy hour, anyone? The team takes to the seas for a fun brewery and sailing event.

20th employee
25th employee


We introduce a dedicated contact center plan to support the growing omnichannel capabilities of our platform.

30th employee
35th employee


Our revenue growth earned us a spot on Baltimore Business Journal’s 50 fastest growing companies.

40th employee


Despite a global pandemic, we experience 25% growth and support hundreds of companies as they transition to remote work for the first time.

45th employee
50th employee


Moving on up! We outfit a custom 20,000+ square foot office space to welcome the future of CTM.

55th employee
60th employee


Summer of Google promoted our GA4 integration, helping our customers stay way ahead of Google’s 2023 sunsetting of Universal Analytics.


Named Inc Best Workplace for third straight year, earned the number one spot for medium-sized workplaces in our home state of Maryland.

75th employee

Our Core Values

Our values define what we believe in and how we treat each other, our customers, and our partners. We worked together to create these values to not only represent who we are and what kind of company we want to be, but to provide a moral direction that guides our decision making and establish a standard for assessing our actions.

We view our team as part of a bigger ecosystem of customers and their customers. Very importantly, we are our own customers and use CallTrackingMetrics internally every day to power our business.

– Todd and Laure Fisher, Founders

Meet the Team >

Our Culture

We consider ourselves a team more than a company. In fact, it’s the key to our success.

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Truly Amazing Benefits

We offer generous healthcare premium coverage, 401k matching, company-wide bonuses for milestones, flexible vacation time, and more.

Transparency & Responsibility

We believe that transparent communication builds trust—from daily interactions to how we get things done.

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We love what we do and we think you will too. We invest in our team and we value work/life balance.

Blue line drawing of a star.

Mentorship & Growth

Honest feedback and coaching helps our team grow, both personally and professionally. We feel strongly about helping others do their best work.

Let’s Build Something Great Together