Conversation Analytics Solutions to Fit Your Team’s Strategy

Customize your approach with no-code integrations coupled with outstanding developer, agency, and partner tools.

More Than a Communications Provider, We are Problem Solvers

A consultative approach built for businesses like yours

Digital Agencies

A global digital agency uses CTM to automate workflows and deliver ROI to clients. Utilizing custom triggers, they pass keyword and quality score data from calls into Google to optimize around top-performing phrases. We also assisted in the build-out of custom templates to create and configure new client sub-accounts, for an automated and seamless workflow. This agency also translates Spanish conversation data into English through our transcriptions tools, so that all call data can be optimized inside of Google Ads.

Home Service Companies

After signing up for CTM, a busy HVAC company is now able to attribute over two million dollars/month in revenue back to paid advertising campaigns which were previously credited to direct signups. Using our lookback conversion tool along with automated triggers and scoring rules, the director of marketing can automatically optimize bid strategies using actual sales data from other internal systems, such as Magento.

Medical Service Providers

We helped a top medical services provider migrate from Invoca and Five 9 to our unified communications solution. Through an integration with Salesforce, the customer can send updated conversion values to Google based on deal stage, and use the data to build informed, automated bid strategies. They also utilize our short codes for text communication which doubled the deliverability of their messages and allowed them to reach a wider audience—sending over one million messages/month.

eCommerce Websites

A luxury diffuser brand came to CTM to align sales and marketing, and boost customer satisfaction. Since implementation, sales revenue has increased 100% and customer reviews across Google and Facebook are over four stars. Through tools like SmartDialer, Teams, Smart Routing, and an integration with Salesforce, their sales center is able to manage 50% more customer cases after a staff reduction of 25%.

Financial Services

Prior to signing on with CTM, a top financial services firm was manually extracting email addresses from text messages. We worked with their revenue ops team to create a custom trigger that pulls the emails and adds these addresses to a custom panel in the contact record of their integrated CRM. This not only saves them time but also streamlines their prospect outreach activity.

Multi-Location Franchises

A multi-location franchise was using a combination of CallRail and Grasshopper for marketing attribution and sales acceleration. With CTM, the client was able to consolidate to an all-in-one solution and easily manage multiple locations. The regional sales director leverages our GeoRouting tools to automatically route calls to their desired location, coupled with automated call scoring and scheduled routing rules to operate 24/7. They are now seeing a 60% decrease in missed calls, streamlined lead workflows, and new sales coaching opportunities.

Case Studies

Explore our Case Studies for inspiration and see how our software can help your team solve the unique challenges you’re facing. Discover how our breadth of features, from core attribution functionality to endlessly creative customizations, aligns marketing, sales, and service teams to drive better results.

Powerful, No-code Integrations

Call tracking data synced right into your favorite tools

You have a tech stack that works for you and we won’t disrupt that. We’ll enhance your existing data with easy-to-use native integrations with the most popular tools marketing and sales teams use every day. We’re building new integrations all the time, and you’ll also have access to thousands more apps through Zapier and Make to automate your processes.

Over 40 native integrations including:

  • Google Analytics
  • Google Ads
  • HubSpot
  • Salesforce
  • Zendesk

Flexible Solutions

A fully customizable call tracking platform ready to adapt as your industry, strategy, and team changes.

blue line illustration of person wearing a headset

Approachable Support

Year after year our Maryland-based support team receives recognition and awards for remaining stubbornly customer-centric and friendly.

Trusted Partner

We take security seriously and provide our customers with privacy-forward features, staying ahead of the compliance curve.

Freedom to Build your Own Experience

Developer documentation and support for a personalized solution

Put your unique spin on our already robust call tracking solution with our developer tools. Have in-house developer support? Our open API, lambda functions, and API office hours put the power in your hands. Integrate call data into your tech stack or build your own revenue-driving solution you can sell to your own customers.

A Partner Ecosystem for Everyone’s Benefit

Our customers get value from our core solution every day. It’s what it’s designed to do. But, our company values drive us to do more. We’ve grown our partner ecosystem to provide additional benefits, from co-marketing and exclusive events to beta access, and of course monetization opportunities.

Customized Training Opportunities

Co-branded Marketing Initiatives

Exclusive Access to Product Sneak Peeks

Collaborative Support to Grow Your Business

Enable a New Revenue Driver

Add call tracking to your agency’s capabilities to attract and onboard new clients. Or, build a brand new product on top of ours and unlock a reselling opportunity. We provide options to set up client billing, go full white label, and brand your own solutions.

Grow Your Team, Not Your Bill

Get rewarded for your growth, not punished. We never charge to add users, and our Growth and Connect plans include unlimited sub-accounts. Strategically structure your account around sub-accounts for new locations, new clients, or new product lines without added expense.

Unlock the Power of Your Conversations

Get to know your audience and make data-backed decisions. Use built-in reporting and analytics, or send our data into the tools your teams work with every day. Tell the story of your customer and get visibility into the full journey to inform sales and marketing.

How Can We Best Collaborate?

Whether you’re building your own integration or selling CallTrackingMetrics to your clients, let’s talk about getting it done together.