Conversation Analytics Solutions to
Fi t Your Team’s Strategy
Customize your approach with no-code integrations coupled with outstanding developer, agency, and partner tools.
More Than a Communications Provider, We are
A consultative approach built for businesses like yours
A global digital agency uses CTM to automate workflows and deliver ROI to clients. Utilizing custom triggers, they pass keyword and quality score data from calls into Google to optimize around top-performing phrases. We also assisted in the build-out of custom templates to create and configure new client sub-accounts, for an automated and seamless workflow. This agency also translates Spanish conversation data into English through our transcriptions tools, so that all call data can be optimized inside of Google Ads.
Home Service Companies
After signing up for CTM, a busy HVAC company is now able to attribute over two million dollars/month in revenue back to paid advertising campaigns which were previously credited to direct signups. Using our lookback conversion tool along with automated triggers and scoring rules, the director of marketing can automatically optimize bid strategies using actual sales data from other internal systems, such as Magento.
Medical Service Providers
We helped a top medical services provider migrate from Invoca and Five 9 to our unified communications solution. Through an integration with Salesforce, the customer can send updated conversion values to Google based on deal stage, and use the data to build informed, automated bid strategies. They also utilize our short codes for text communication which doubled the deliverability of their messages and allowed them to reach a wider audience—sending over one million messages/month.
A luxury diffuser brand came to CTM to align sales and marketing, and boost customer satisfaction. Since implementation, sales revenue has increased 100% and customer reviews across Google and Facebook are over four stars. Through tools like SmartDialer, Teams, Smart Routing, and an integration with Salesforce, their sales center is able to manage 50% more customer cases after a staff reduction of 25%.
A national law firm uses CTM to identify high-value calls and send that data into Google Ads and Facebook to optimize their ad spend and develop target audience profiles. They also have a need to acquire phone numbers containing specific area codes which are sometimes difficult to obtain due to popularity. Our bulk number purchase and batch configure tools allow their marketing team to automate this process so they always have the phone numbers they need, ready to go.
Prior to signing on with CTM, a top financial services firm was manually extracting email addresses from text messages. We worked with their revenue ops team to create a custom trigger that pulls the emails and adds these addresses to a custom panel in the contact record of their integrated CRM. This not only saves them time but also streamlines their prospect outreach activity.
A multi-location franchise was using a combination of CallRail and Grasshopper for marketing attribution and sales acceleration. With CTM, the client was able to consolidate to an all-in-one solution and easily manage multiple locations. The regional sales director leverages our GeoRouting tools to automatically route calls to their desired location, coupled with automated call scoring and scheduled routing rules to operate 24/7. They are now seeing a 60% decrease in missed calls, streamlined lead workflows, and new sales coaching opportunities.
Explore our Case Studies for inspiration and see how our software can help your team solve the unique challenges you’re facing. Discover how our breadth of features, from core attribution functionality to endlessly creative customizations, aligns marketing, sales, and service teams to drive better results.
N o-code Integrations
Call tracking data synced right into your favorite tools
You have a tech stack that works for you and we won’t disrupt that. We’ll enhance your existing data with easy-to-use native integrations with the most popular tools marketing and sales teams use every day. We’re building new integrations all the time, and you’ll also have access to thousands more apps through Zapier and Make to automate your processes.
Over 40 native integrations including:
- Google Analytics
- Google Ads
B uild your Own Experience
Developer documentation and support for a personalized solution
Put your unique spin on our already robust call tracking solution with our developer tools. Have in-house developer support? Our open API, lambda functions, and API office hours put the power in your hands. Integrate call data into your tech stack or build your own revenue-driving solution you can sell to your own customers.
Enable a New Revenue Driver
Add call tracking to your agency’s capabilities to attract and onboard new clients. Or, build a brand new product on top of ours and unlock a reselling opportunity. We provide options to set up client billing, go full white label, and brand your own solutions.
Grow Your Team, Not Your Bill
Get rewarded for your growth, not punished. We never charge to add users, and our Growth and Connect plans include unlimited sub-accounts. Strategically structure your account around sub-accounts for new locations, new clients, or new product lines without added expense.
Unlock the Power of Your Conversations
Get to know your audience and make data-backed decisions. Make use of built-in reporting, robust analytics and AI-generated insights. Or, send our data into the tools your teams work with every day. Tell the story of your customer and get visibility into the full journey to inform sales and marketing strategies.
How Can We Best
Whether you’re building your own integration or selling CallTrackingMetrics to your clients, let’s talk about getting it done together.