A Podcast to Inspire Your Business's Path Forward
The Smart Route podcast is all about capturing that essence of innovation and charting the unique journeys that business owners take. With a focus on customer storytelling and connecting with industry thought leaders to discuss innovative ideas at the intersection of marketing, customer experience, and sales, our hope is the Smart Route podcast will inspire the listener’s business’s journey forward.
Episodes
How 30 Minutes on LinkedIn Can Boost Your Brand & Business
Is your brand living up to its promises? Today’s customers crave realness – and they reward brands that deliver. Discover how redefining your brand mission, vision, and values can help you succeed in 2024.
“Show Me the Receipts”: Getting Your Brand Mission, Vision, and Values Right for 2024
Is your brand living up to its promises? Today’s customers crave realness – and they reward brands that deliver. Discover how redefining your brand mission, vision, and values can help you succeed in 2024.
What We Get Wrong About Google Ads, Analytics, and AI
Find out why spending less on Google Ads is a bad idea, how unsexy brands build customer loyalty, and how AI will make human creativity more valuable in this conversation with Kasim Aslam.
The Rise of SaaS Marketplaces
Why be just a software when you can be a whole platform? Online marketplaces, where companies showcase products, partnerships, integrations, and services (think Etsy and Salesforce), are proven to drive customer retention and product value. Discover how marketplaces can give your customers a more comprehensive, buildable, and personalized experience in our newest episode of Smart Route.
Is AI Going to Steal My Job?
Goldman Sachs estimates that AI could replace 300 million full-time jobs. But before you panic, join AI enthusiast and Social Strategy Director, Jeff MacDonald, as he explores how AI will change the way we do our jobs and may actually help us be more human—not less.
Meet The Hosts
Brandon Jordan
Account Executive
Brandon has over 18 years of combined experience in the technology industry across Sales Management and Client Services. As a SaaS solutions professional, he loves helping clients understand how our software can help them drive revenue and exceed business goals, all while delivering a top tier customer experience. Outside of his daily role, Brandon enjoys spending time with his wife and kids, golfing, being a positive influence in the local community, and (of course) hosting the Smart Route podcast!
Peter Bacon
Customer Success Manager
Peter is a seasoned veteran of the workforce having spent 20+ years immersed in technology— from changing printer toner to managing a fleet of global servers and everything in between.
Coming up on 8 years here at CallTrackingMetrics, Peter has contributed across various departments with different objectives that all come together with one end goal: customer success. The future is bright here at CTM, grab your sunglasses and let’s go!
