A Podcast to Inspire Your Business's Path Forward
The Smart Route podcast is dedicated to fueling business success through innovation, insights, and inspiration.
With a focus on customer storytelling and connecting with industry thought leaders, our episodes chart the unique journeys that modern marketers, salespeople, and business owners navigate. By shining a light on their challenges, solutions, and successes, we aim to provide a roadmap for listeners to plan their path forward.
Episodes
The Ego Goes First: An Entrepreneur’s Journey
From the highs of founding a startup in a new country to the lows of unpaid bills and business collapse, discover the journey that has earned this business coach over 30,000 followers on TikTok and a new lease on life.
The YouTube Strategy & Storytelling Behind Amica Insurance’s Viral Campaigns
Craft digital campaigns that cut through the noise by blending creative strategy and genuine connection.
A CEO’s Balancing Act: Human Connection & AI
How can marketers find the right balance between human connection and AI in their work – and use it to excel in their future careers, too? This Silicon Valley CEO has some ideas.
No More Traditional PR! How to Build Your Brand in the Digital Age
Build a successful brand in the digital age with expert insights from BLASTmedia President Lindsey Groepper.
More Leads, Better Data: AI For Lead Generation (Part 2)
Use AI in your lead generation strategy to attract quality leads, create magnetic content, and streamline your lead gen processes.
