A Podcast to Inspire Your Business's Path Forward
The Smart Route podcast is all about capturing that essence of innovation and charting the unique journeys that business owners take. With a focus on customer storytelling and connecting with industry thought leaders to discuss innovative ideas at the intersection of marketing, customer experience, and sales, our hope is the Smart Route podcast will inspire the listener’s business’s journey forward.

Episodes
From Agency Expert to CEO: The Journey of a Digital Entrepreneur
In our latest Smart Route episode, we connected with CEO and co-founder of Leadferno Aaron Weiche to learn more about his unique career path.
Empowering Remote Employees
We sat down with Jason Hennessey, an internationally-recognized SEO expert who founded Hennessey Digital in 2015, a remote-first digital agency that has since grown into a business valued at over $10 million with over 120 global employees.
AI, Your Phone Calls & Conversation Intelligence
In our latest Smart Route episode, we connected with the CEO of Deepgram to learn more about how conversation intelligence works.
How This Husband and Wife Team Grew a Business From Their Basement into a $20M Company
In our inaugural Smart Route episode, we start close to home by interviewing our co-founders of CallTrackingMetrics.
Introducing Our New Podcast Series: Smart Route
The Smart Route podcast by CallTrackingMetrics has all the tips you need to optimize your customer communications and build a better workforce.
Meet The Hosts

Brandon Jordan
Account Executive
Brandon has over 18 years of combined experience in the technology industry across Sales Management and Client Services. As a SaaS solutions professional, he loves helping clients understand how our software can help them drive revenue and exceed business goals, all while delivering a top tier customer experience. Outside of his daily role, Brandon enjoys spending time with his wife and kids, golfing, being a positive influence in the local community, and (of course) hosting the Smart Route podcast!
Peter Bacon
Customer Success Manager
Peter is a seasoned veteran of the workforce having spent 20+ years immersed in technology— from changing printer toner to managing a fleet of global servers and everything in between.
Coming up on 8 years here at CallTrackingMetrics, Peter has contributed across various departments with different objectives that all come together with one end goal: customer success. The future is bright here at CTM, grab your sunglasses and let’s go!
