A Podcast to Inspire Your Business's Path Forward
The Smart Route podcast is dedicated to fueling business success through innovation, insights, and inspiration.
With a focus on customer storytelling and connecting with industry thought leaders, our episodes chart the unique journeys that modern marketers, salespeople, and business owners navigate. By shining a light on their challenges, solutions, and successes, we aim to provide a roadmap for listeners to plan their path forward.
Episodes
The Ins and Outs of Google My Business
Google My Business is a powerful tool capable of growing your customer base and attracting new business. But is your profile really driving results? Join us for a conversation with Joy Hawkins, a local SEO expert and founder of Sterling Sky, to discover new ways to boost your search rankings, highlight your business’ best offerings, and the five fields that most impact your business’ search performance.
Things Have Changed: Digital Growth in the B2B Space
B2B brand loyalty centers around one thing–unified digital customer experiences. This month we sat down with Marc Waldeck of Brave New Markets, to understand “digital growth” and how it applies to customer acquisition and retention. Marc shares tips on how to get started with your own digital growth strategy along with technology recommendations and best practices to drive results.
The Value of Third Party Reviews with G2’s Mike Buscemi
Reviews can have such a huge impact on businesses large and small. This month we asked Mike Buscemi, a leader of relationship management at G2, to share the value of third party reviews and best practices for businesses looking for reputation management solutions. We cover trending topics like managing negative customer reviews, getting started with review management at your organization, knowing when to ask customers to submit a review, and more!
Building A Successful Mentorship Program: Investing In The Future of Your Employees
In this month’s episode, we chat with two of our own about building the CallTrackingMetrics Mentorship Program and its impact on the organization.
Consensual Conversations: Building Customer Trust With First-party Data
In our latest Smart Route episode, we connected with veteran PPC expert Navah Hopkins to learn more about the recent changes regarding third party cookies and data sharing policies.
