A Podcast to Inspire Your Business's Path Forward

The Smart Route podcast is all about capturing that essence of innovation and charting the unique journeys that business owners take. With a focus on customer storytelling and connecting with industry thought leaders to discuss innovative ideas at the intersection of marketing, customer experience, and sales, our hope is the Smart Route podcast will inspire the listener’s business’s journey forward.

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The Value of Third Party Reviews with G2’s Mike Buscemi

Reviews can have such a huge impact on businesses large and small. This month we asked Mike Buscemi, a leader of relationship management at G2, to share the value of third party reviews and best practices for businesses looking for reputation management solutions. We cover trending topics like managing negative customer reviews, getting started with review management at your organization, knowing when to ask customers to submit a review, and more!

Building A Successful Mentorship Program: Investing In The Future of Your Employees

In this month’s episode, we chat with two of our own about building the CallTrackingMetrics Mentorship Program and its impact on the organization.

Consensual Conversations: Building Customer Trust With First-party Data

In our latest Smart Route episode, we connected with veteran PPC expert Navah Hopkins to learn more about the recent changes regarding third party cookies and data sharing policies.

From Agency Expert to CEO: The Journey of a Digital Entrepreneur

In our latest Smart Route episode, we connected with CEO and co-founder of Leadferno Aaron Weiche to learn more about his unique career path.

Empowering Remote Employees

We sat down with Jason Hennessey, an internationally-recognized SEO expert who founded Hennessey Digital in 2015, a remote-first digital agency that has since grown into a business valued at over $10 million with over 120 global employees.

Meet The Hosts

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Brandon Jordan

Account Executive

Brandon has over 18 years of combined experience in the technology industry across Sales Management and Client Services. As a SaaS solutions professional, he loves helping clients understand how our software can help them drive revenue and exceed business goals, all while delivering a top tier customer experience. Outside of his daily role, Brandon enjoys spending time with his wife and kids, golfing, being a positive influence in the local community, and (of course) hosting the Smart Route podcast!

Peter Bacon

Customer Success Manager

Peter is a seasoned veteran of the workforce having spent 20+ years immersed in technology— from changing printer toner to managing a fleet of global servers and everything in between.

Coming up on 8 years here at CallTrackingMetrics, Peter has contributed across various departments with different objectives that all come together with one end goal: customer success. The future is bright here at CTM, grab your sunglasses and let’s go!

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