A Podcast to Inspire Your Business's Path Forward

The Smart Route podcast is all about capturing that essence of innovation and charting the unique journeys that business owners take. With a focus on customer storytelling and connecting with industry thought leaders to discuss innovative ideas at the intersection of marketing, customer experience, and sales, our hope is the Smart Route podcast will inspire the listener’s business’s journey forward.


Building A Successful Mentorship Program: Investing In The Future of Your Employees

In this month’s episode, we chat with two of our own about building the CallTrackingMetrics Mentorship Program and its impact on the organization.

Consensual Conversations: Building Customer Trust With First-party Data

In our latest Smart Route episode, we connected with veteran PPC expert Navah Hopkins to learn more about the recent changes regarding third party cookies and data sharing policies.

From Agency Expert to CEO: The Journey of a Digital Entrepreneur

In our latest Smart Route episode, we connected with CEO and co-founder of Leadferno Aaron Weiche to learn more about his unique career path.

Empowering Remote Employees

We sat down with Jason Hennessey, an internationally-recognized SEO expert who founded Hennessey Digital in 2015, a remote-first digital agency that has since grown into a business valued at over $10 million with over 120 global employees.

Let’s Talk Conversation Intelligence

In our latest Smart Route episode, we connected with the CEO of Deepgram to learn more about how conversation intelligence works.

Meet The Host

Courtney Tyson 

Strategic Partnership Manager, CallTrackingMetrics

Courtney Tyson has spent her career in the media and SaaS worlds, collaborating with marketers and communicators at top corporations and brands. Her passion is partnering with our clients to best understand their business objectives and personal wins in order to help drive success.