A Podcast to Inspire Your Business's Path Forward
The Smart Route podcast is all about capturing that essence of innovation and charting the unique journeys that business owners take. With a focus on customer storytelling and connecting with industry thought leaders to discuss innovative ideas at the intersection of marketing, customer experience, and sales, our hope is the Smart Route podcast will inspire the listener’s business’s journey forward.
Episodes
Goodbye SEO! Rank and Convert Everywhere with DMO
SEO is officially outdated. Market better and drive long-term brand success with Digital Media Optimization (DMO), a new, holistic method to appear and rank in search results on every platform. Learn from Myrna Daramy, DMO Expert and entrepreneur, as she guides us through a strategy-first approach to content that prioritizes accessibility, develops your “digital home,” and achieves conversions across platforms.
Scaling Your Business: Transitioning from a Startup to Growth Company
When Laure and Todd Fisher first began CTM, they never imagined they would transition their business from a home-based startup to a $30 million dollar growth company with over 70 employees in just 10 years, without investors. But they did, and now have some practical takeaways for other businesses on the cusp of a similar transition.
How to Grow Your Business with Profitable PPC Advertising
In this episode, John Horn of StubGroup and CTM’s Strategic Partner Manager, Courtney Tyson, discuss three things that make or break a PPC ad campaign, the impact of consumer privacy on marketing innovation, today’s biggest challenges in ad targeting, and how to maximize digital ad returns in an internet without cookies.
How to Crush SaaS Customer Onboarding
Listen now to Smart Route’s episode with Naomi Aiken and host, Courtney Tyson, to learn practical steps you and your company can take to boost ROI for clients, create achievable onboarding timeframes, and find the perfect balance between automation and personalization.
From Retail to SaaS, Consumer Behavior is Changing E-commerce and Marketing
Building and marketing your brand has never been more crucial to your company’s success. But how do you evolve your brand to meet today’s changes in consumer behavior? Or cultivate customer loyalty in a sea of competition, both on and offline? Explore these questions and more on our 10th Smart Route episode, with fashion retail entrepreneur and boutique owner, Wendy Rabin, and a marketing expert at a local SaaS company, Erika Rollins. Listen in as Wendy and Erika discuss everything from e-commerce and human-to-human marketing to the impact of clothes on confidence.
Meet The Hosts
Brandon Jordan
Account Executive
Brandon has over 18 years of combined experience in the technology industry across Sales Management and Client Services. As a SaaS solutions professional, he loves helping clients understand how our software can help them drive revenue and exceed business goals, all while delivering a top tier customer experience. Outside of his daily role, Brandon enjoys spending time with his wife and kids, golfing, being a positive influence in the local community, and (of course) hosting the Smart Route podcast!
Peter Bacon
Customer Success Manager
Peter is a seasoned veteran of the workforce having spent 20+ years immersed in technology— from changing printer toner to managing a fleet of global servers and everything in between.
Coming up on 8 years here at CallTrackingMetrics, Peter has contributed across various departments with different objectives that all come together with one end goal: customer success. The future is bright here at CTM, grab your sunglasses and let’s go!
