A Podcast to Inspire Your Business's Path Forward

In this episode, John Horn of StubGroup and CTM’s Strategic Partner Manager, Courtney Tyson, discuss three things that make or break a PPC ad campaign, the impact of consumer privacy on marketing innovation, today’s biggest challenges in ad targeting, and how to maximize digital ad returns in an internet without cookies. 

Listen now to Smart Route’s episode with Naomi Aiken and host, Courtney Tyson, to learn practical steps you and your company can take to boost ROI for clients, create achievable onboarding timeframes, and find the perfect balance between automation and personalization.

Building and marketing your brand has never been more crucial to your company’s success. But how do you evolve your brand to meet today’s changes in consumer behavior? Or cultivate customer loyalty in a sea of competition, both on and offline? Explore these questions and more on our 10th Smart Route episode, with fashion retail entrepreneur and boutique owner, Wendy Rabin, and a marketing expert at a local SaaS company, Erika Rollins. Listen in as Wendy and Erika discuss everything from e-commerce and human-to-human marketing to the impact of clothes on confidence.

Google My Business is a powerful tool capable of growing your customer base and attracting new business. But is your profile really driving results? Join us for a conversation with Joy Hawkins, a local SEO expert and founder of Sterling Sky, to discover new ways to boost your search rankings, highlight your business’ best offerings, and the five fields that most impact your business’ search performance.

B2B brand loyalty centers around one thing–unified digital customer experiences. This month we sat down with Marc Waldeck of Brave New Markets, to understand “digital growth” and how it applies to customer acquisition and retention. Marc shares tips on how to get started with your own digital growth strategy along with technology recommendations and best practices to drive results.