A Podcast to Inspire Your Business's Path Forward

The Smart Route podcast is all about capturing that essence of innovation and charting the unique journeys that business owners take. With a focus on customer storytelling and connecting with industry thought leaders to discuss innovative ideas at the intersection of marketing, customer experience, and sales, our hope is the Smart Route podcast will inspire the listener’s business’s journey forward.

CTM Podcast image


Top 5 Trends Marketing Leaders Need to Know In 2023

As 2022 comes to a close we look ahead to 2023 and which digital marketing trends to look out for in the new year. Our Smart Route host, Courtney Tyson talks to the vice president of technology of White Shark Media, and CallTrackingMetrics’ partner, Daniel Alvarado, about the hottest marketing trends of 2023; which ones to jump on, and which trends were popular in 2022 that will continue to grow.

Is Click Fraud Skewing Your Ads Data?

Ad fraud may not be top of mind, but if you’re ignoring fraudulent clicks on your website and campaigns you could be in for trouble. In this episode we sat down with Lucas Rabinowitz, Sr. Director of Growth Sales, from Cheq and ClickCease to find out more about this growing and dangerous trend and how you can protect your organization (and budget).

Stop Confusing Customers! Use the StoryBrand Framework

Today’s audience is more distracted than ever. That means getting your marketing message across clearly and quickly is critical. In this episode of Smart Route, Certified StoryBrand Guide Cassie Egli explains why ‘if you confuse you lose’ and how to use the StoryBrand framework to clarify your message and increase revenue.

Your Top Influencer Marketing Questions Answered

Today, influencer marketing can work for any industry–including B2Bs–when planned and executed correctly. Hear from expert influencer marketer Cait Weingartner as she uncovers strategies for influencer marketing campaigns and shares her experience leading creative strategy for 200+ influencer-centric campaigns for clients like Meta, QuickBooks, Target, L’Oreal and Converse.

TikTok Marketing 101 for B2B

Join our conversation with TikTok influencer Austin Armstrong to learn his top three content strategies B2B companies can use to grow on TikTok. Listen in as he guides you through the marketing metrics–and budget!– that matter on today’s fastest-growing media platform.

Meet The Hosts

man wearing a suit and tie smiling for a professional headshot, in black and white on a yellow background

Brandon Jordan

Account Executive

Brandon has over 18 years of combined experience in the technology industry across Sales Management and Client Services. As a SaaS solutions professional, he loves helping clients understand how our software can help them drive revenue and exceed business goals, all while delivering a top tier customer experience. Outside of his daily role, Brandon enjoys spending time with his wife and kids, golfing, being a positive influence in the local community, and (of course) hosting the Smart Route podcast!

Peter Bacon

Customer Success Manager

Peter is a seasoned veteran of the workforce having spent 20+ years immersed in technology— from changing printer toner to managing a fleet of global servers and everything in between.

Coming up on 8 years here at CallTrackingMetrics, Peter has contributed across various departments with different objectives that all come together with one end goal: customer success. The future is bright here at CTM, grab your sunglasses and let’s go!

man wearing glasses and a sweater smiling for a professional headshot, in black and white on a green background