Probably not, but it will radically change it. And that’s a good thing.

Listen Time: 35 Minutes

When ChatGPT blew up in the media a couple months ago, creative folks got nervous. After all, if ChatGPT and AI tools could write an engaging marketing email, whip up gorgeous visuals, code a website, and make the Pope go fashionably viral, what need is there for anything other than humans typing their inputs on a screen?

Many panicked—but some got excited. What if AI could eliminate the need for graphic designers to spend hours scrolling through stock photos? For writers to spend more time writing and less time outlining, drafting, or plagued by writer’s block? For coders to simply tweak and correct scripts instead of laboring over their code for hours, thereby massively improving their output?

In this episode of Smart Route podcast, we explore these questions about the future of AI, creativity, and more. Jeff MacDonald, Social Strategy Director at the San Francisco agency, Mekanism, is an AI enthusiast who works tirelessly to create both online and real-life experiences that are innovative, wondrous, and novel. Jeff’s experience of AI doesn’t convince him that it’s going to steal his job (or yours). Instead, Jeff posits that using AI in our work will actually help us do more of the things that make us human–not less.

Listen in to Jeff’s conversation with host Courtney Tyson to explore the ways in which AI will change our lives and why we should embrace this technology, not reject it.

And if you’re as excited about the future of AI and your work as Jeff is, you can join the AI for Marketers Discord channel, where you can find and share the latest news on AI and chat about how marketers are using these tools for their work.

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About Jeff MacDonald

Jeff is a Social Strategy Director at Mekanism, where he joined in 2015 as the first Experience Designer there. There he works alongside strategists and creatives and works to bring as many innovative social firsts to clients like Adobe, AT&T, Cricket Wireless, Q-tips, and Lenovo. Jeff uses creative prototyping and social listening to inform the creation of experiences that bring people together for shared moments of wonder. Outside of client work, he has created interactive art installations that have connected museum goers together via LED lights and touch.

Episode Transcript

Courtney

And welcome to episode 25 of Smart Route I’m your host and strategic partnership manager at CallTrackingMetrics Courtney Tyson.  Today we’re going to talk about the elephant in the room, artificial intelligence, or AI. In just a couple of months we have seen AI blow up with most industries scrambling to discover how to best adopt it. Marketers especially have had all things AI coming at them in every direction. So with that said, we’ve invited Jeff Mcdonald, Social Strategy director at mechanism and AI enthusiasts to talk to us about all things AI, like where are we at now, what does the future look like and will AI steal our jobs. Welcome Jeff and thank you so much for being here today.

Jeff

Thank you for having me! I’m so excited to talk about one of the biggest conversation pieces in marketing and technology and pretty much everything right now. So excited to get into it.

Courtney

We’re super excited to get your perspective too. So before we get started I’m gonna share a little bit more about you with our audience so in his role at Mechanism. Jeff Works alongside strategics and creatives and works to bring as many innovative social firsts to clients like Adobe, AT&T, Cricket Wireless, Q Tips and Lenovo. Jeff uses creative prototyping and social listening to inform the creation of experiences that bring people together for shared moments of wonder. And outside of his client work. He has created interactive art installations that have connected museum goers together via led lights and touch that’s pretty awesome. Jeff so ah, let’s dive right in. Let’s talk about AI right now. So it feels like obviously the popularity of AI has popped up overnight.

Jeff

Thank you.

Courtney

So to start Jeff talk to us through how did we get here?

Jeff

Yeah, for sure. So I think it’s really interesting kind of we’re at peak hype cycle in AI and I think the way that we got here is kind of unique in the sense that with other technologies where we’ve seen like their moment in the sun come with AI. We’ve had AI for a number of years. In different iterations. For example, when you use text text prediction on your phone that is artificial intelligence. There’s a computer There’s an algorithm that is making an inference that the next word that you want to use inside your text message is what it’s displaying on screen and then it gives you a couple of options or routes to go down and you see this with a lot of AI tools. 

It’s giving you different options or routes to go down so we’ve seen that we’ve also seen things like image recognition. It’s going through and looking at your photograph and saying hey is this a picture of your dog. Do you want to put all of your pictures of your pets together in an album. That’s also AI so we’ve seen these little helpful computer algorithms for a number of years. The reason why we’re at the peak of the hype right now is for a number of reasons. So one of the things that we’ve noticed. Is that people really like the intuitive interfaces that ChatGPT are using or even mid-joney with what some people would say is an intuitive interface. So AI finally has a human-centered design, a useful opportunity for you to interact with it. It has that user interface.

That’s part of that. The other thing is that the tools that are extremely advanced are now avAIlable to the masses rather than just computer scientists and industry industry insiders as that was in the past so around last year. The stability AI group that creates stable diffusion. Decided to go and kind of push against what other AI researchers were doing which was building AI tools but not releasing them to the public and they went and said stable diffusion for everyone. Everyone get in here and start using tools to write prompts to build generated imagery and because of that it kind of opened the floodgates for other groups such as the open AI group that creates chat gp to say well let’s do this. Why? Why are we not also getting in on this hype getting in on this excitement around AI tools and so around November ChatGPT release. Was released by openAI that has just since snowballed every other group. So the Google Facebook Microsoft which is backing a lot of the OpenAI projects right now. All are now pushing their projects forward. Whereas in the past we’ve seen little experiments from all of those different technology companies. We’ve seen little demos but nothing that was really publicly avAIlable for people to get their hands on and that’s the really big difference here and I think that what that’s done is that that has made it so that everyone wants to know how AI can be powering their user experience were from work from personal and so you’re going to start seeing this come up more and more but that pretty much is how we got where we are right now.

Courtney

Gotcha so we’re here where we are today because we finally have an interface we have these tools available at our fingertips and openAI kind of opens the floodgates is what it sounds like so as AI exists today I think we talked about a couple tools already right through openAI. What are today’s AI tools capable of Jeff?

Jeff

Um, yeah, so that’s what’s really exciting about where we are also in development. It’s not all hype. It actually is pretty useful, the things that AI is able to do now. So AI is where we are right now. Let’s just talk about the conversational element in ChatGPT right now inside a ChatGPT  with their latest version 4 you are already able to do pretty much any task that you could complete with another human in conversation. There are very few elements. Where it’s going to get something wrong in the sense that you won’t be able to continue the conversation now if the information is correct. That’s a completely different conversation and there’s a lot of issues around the actual responses you’re getting from AI but conversationally you will be hard pressed to not find the outputs that you’re getting from. ChatGPT to be significantly useful to you so that is from that side. Conversationally we’ve gotten to a point where one to one. It’s like you’re talking to a human. I would say you would be hard pressed to not think there is an actual human on the other side of ChatGPT.

Courtney

Okay.

Jeff

Feeding you very useful information from a very large knowledge set on the image generation side. We have gotten to a point where we can generate photo realistic imagery that looked exactly like it was taken from a photographer. There are very few things you can look for in the past. In the past we would look at hands because generative imagery was really bad at looking at hands or creating hands and making them look realistic now with the latest version of Midjourney version 5 on their side. It does hands very well. So now we have to look at other things like look in the background of photographs where we’re not looking at the main subject. There’ll be some things in the background that don’t quite make sense, tables missing legs, things like that. But overall you are also going to be really hard pressed to not think that the image that you’re looking at is not a photograph. Or at least something that is very close to what you would have seen photoshopped by someone professionally so on those two sides of things we’re definitely at a space where what you’re getting is more than enough or accurate for you to help use it in a professional setting. With you being the expert in making sure that you’re fact checking or making any changes to what’s being created by AI so it’s kind of like where we stand in terms of its capabilities. What is next is it’s going to need to conquer video so right now there are some really cool projects being used to create generated generative video.

Generative audio is also part of that push so making it so that we can write in text and it’ll make the text sound like that person where that is a little bit farther ahead than video is right now. Um, you can pretty much put in or train any model on your voice or a celebrity’s voice. And make it so it sounds like that person is talking that text but video is going to be the next stage of that process for sure. Other than that the other output we might be looking at is just AI getting better at things like augmented reality being able to overlay designs in a room. Using artificial intelligence and augmented reality is kind of like the next frontier as well.

Courtney

Gotcha so with the AI tools of today. They are conversational. They can kind of generate these images so it’s capable of imagery and then the next will be video audio and augmented reality. Um, before you said earlier you said you know AI is that no longer Hype right? It’s here, but we have seen a lot of hype for things like metaverse and nfts fade what’s going to make AI any different?

Jeff

That’s kind of the big question right now is this a trend that stands up now since the technology behind AI is really what’s being hyped I would say it has some staying power the issue we had in web 3 was what we were really championing was. A product of the technology Nfts are underlying of a really amazing interesting technology around a decentralized web: the ability for us to write things to a blockchain so we can have public tracking of transactions. Those underlying technologies like blockchain they did not necessarily get the time in the sun like Nfts and cryptocurrencies did and similarly with metaverse the metaverse is really just another word for a multiplayer online game in my opinion and a lot of people’s opinion except it was just hype.

Up because it was connected to this world of web 3 and blockchain and cryptocurrencies so because we didn’t champion the and champion the underlying technologies and instead we tried to pay attention to these other more. We’ll say lucrative things that were part of web 3 like cryptocurrencies and nfts I think we lost the way of what we were actually trying to do within the web 3 space which was to create this decentralized web where you owned your information and could make money off of your creations with AI. The reason why I think we won’t see the same hype cycle that we saw with web 3 where people will then eventually stop caring and it’ll move on is that the things that people are using AI for are fundamentally changing the way that they do their work is making it so that they’re having more time to be human. Just kind of one of the key elements I argue for in AI and allowing computers to have more time at being computers. So when you start using it you’re for example, a creative who is constantly working within stock photography or pulling imagery to make other images close to what you want. With a tool like mid-journey instead of hoping that you find an image that’s close to what you were looking for. You’ll just literally write the prompt for exactly what you’re looking for similarly if you’re a researcher and one of your key parts of your job is looking at large amounts of datasets are constantly reading very large Pdf documents.

AI can help supplement that entire process by going and doing what people are really good at which is summarizing, really summarizing, really large data sets so unless people decide that those things are things that they want to go back to like starting from scratch when they create A new document are starting from scratch when they’re creating an image for work unless they decide they liked the old way of it taking a little bit longer I don’t foresee AI completely going away.

Courtney

Gotcha so it’s almost like AI is probably going to touch our lives a little bit more than things like a the metavers or NFTs would but AI too can be useful to us in our everyday jobs and what we do right.

Jeff

Yes I would want to add to that too that I think what is the next stage of AI and machine learning in general is not necessarily AI tools that replace our work but what it does is it augments the way that we work to help highlight the things that we liked doing about the job. So.

Courtney

Okay, so if I were to ask you where is AI going in the future. That’s where you kind of think it’s going. It’s going to be this supplement. That’s going to help us in our everyday jobs to enhance our skills and help us get better at what we do.

Jeff

Correct. Yeah I don’t think it’s not going to be where people are sitting around saying oh I don’t need to do any work anymore because AI is doing it for me instead. It’s ah I’m much more efficient with my work or it made me better at my job because it showed me this new way of thinking about how I do this task and I think I think you’ll start seeing tools that are implemented in that way to help answer that instead of I’ll speak very clearly about how I use it as a strategist instead of it writing my creative Briefs It would be a tool that would help me write. Better Creative briefs.

Courtney

Okay, that’s fantastic now outside of how it’s going to have an impact on our jobs and obviously add or contribute to the creation of new tools that help us to do our jobs. Is there anything else? You’d want to add Jeff to that question if you know where is AI going in the future. Kind of perspectives on that?

Jeff

I Think that where it’s going in the future I think artificial intelligence moving into the future is really going to be about finding those use cases that help you get away from your computer. That’s going to be where I think the next steps for artificial intelligence are.

Courtney

Yeah.

Jeff

How do I make it so that all of a sudden AI is making it so a task that normally took 3 hours for me to complete makes it so I can only do it in 1 hour and now I have 2 hours back to do the things that make me more human. So for me I love being a strategist but I would love to do more of what I’m doing right now talking to people and learning or researching by interviewing people if I can find a tool that makes it so that it pushes me to do more 1 on one human interactions that’s a win for humanity similarly if there’s a tool that makes it that.

I can grab a camera and start shooting social assets faster in person because I know I can bring them back and put them into an AI tool later that will help me edit them and spend less time in front of the computer agAIn. Another win for humanity is less time in front of glass screens with electricity and more front and time in front of People and humanity.

Courtney

It’s all about efficiency. I love it. So Jeff let’s talk about this letter right? There was recently a letter signed by leaders in the tech industry about pausing on AI development for the next six months. We would love to hear your thoughts on that.

Jeff

I think it’s really intriguing first and foremost I noticed that one of the most popular people that signed their name to this AI project was elon musk I have to say I feel like he’s got a little bit of a vendetta against the open AI group which he no longer is a part of but believe or assume that there’s something going on there but I do see some benefits in us slowing down the release of some of these AI tools if you notice in some of the most recent releases chat gp t 4 midjourney version. 5 we’ve gotten to the point where the output is so realistic. It’s becoming harder for us to distinguish from what the AI tools create versus what a human would touch I think we as a society need to come to a conclusion about how we feel about that we have to come to a way to have a check and balance on. Whether or not an image that we see on our timeline in social is generated by AI or realistic and is there a tool that allows us to fact, check that can I grab an image off of the internet and pull it into a tool and it’ll show me the authenticity of that image. Currently, there are projects being built that will help with that Adobe has an entire initiative that’s around this which has which has some major backings of some amazing corporations and other image groups. But right now since that tool doesn’t exist. Maybe a pause is the right way for us to as a society catch up with what the output capabilities are of AI that being said, a sixth month pause in the release of New AI will not pause all of.

What is going on in the development of AI there is still going to be new algorithms being written. You cannot stop that now there will still be new tools being created now that money has pointed its way towards AI and money is now flowing into every project with the word AI in it.

There is no way to stop it now and so all we can do is we can if there was a pause in new releases of new versions of these algorithms we would as a society be able to catch up and maybe develop the tools to protect ourselves. Um, from being able to check the authenticity of work or other things that we need to shore up before AI becomes more implemented in other parts of our work in life but know that you’re not going to slow development down at this point.

Courtney

Sure that’s an interesting perspective. Um, so we talked about AI in the workplace a little bit and you know how ah eventually will and I guess eventually right now it can help us to eventually more efficiently do our jobs. Um, what steps do you think can be taken to ensure that the integration of AI into the workplace doesn’t replace human jobs and you know, but rather replace them? I guess what role do you see humans playing in the future of work alongside AI.

Jeff

Before we get into work I Want to look at a really interesting use case that’s happening in the world which is an involuntary B test that’s happening in our education system right now we’ve got school systems that you’re either taking.

1 or the other approach one approach is they’re completely blocking and checking for the use of AI tools so any paper that’s being submitted through their system where they have normally had plagiarism check systems. They are now implementing AI checking systems where they’re making sure that whole essays or whole homework assignments aren’t being created through AI then you have the b test group which are teachers and professors who are who are actively investigating and adopting AI as part of their curriculum so they’re teaching these students how to use ChatGPT to help them with their research. How to write better argumentative statements by having the AI be the other part of the conversation they’re using AI to help with ingesting large amounts of data and being able to help summarize it. What’s going to happen is you’re going to have these student groups. student a and student b who grow up through an education system one not ever using AI and 1 using AI who are then going to enter a marketplace whether it be through education at college or through going into a job where. You then are going to find yourself using AI tools. Even if you didn’t think AI would is coming to Google Docs, AI is coming to Microsoft products. It’s going to be there and so.

We have to decide whether or not we’re we want the idea of burying or I won’t maybe this is a strong term but burying our heads in the sand and deciding that we don’t want certAIn jobs or certAIn tasks to be used in AI or have AI used in it. Or do we want to find a way to use AI in a way that we find ethical and just and I would say that I find it much better that the future of work in AI is us finding a way that works with AI.

That that we find a way that makes it so it makes us better humans literally by saying what are the things that we can do that helps us lean into those attributes that are unique to us and what do we make computers do that is unique to them and I think that that is a really interesting thing we’re going to see play out in the next year ten years is that a b test of students and that a b test of ourselves. What happens this is an experiment I’m playing out in real time with the agency I work at mechanism what happens when you trAIn an entire 150 plus person agency.

On AI tools. What are they capable of and how do they have the competitive advantage agAInst ad agencies that are not using AI tools I choose to think that everyone will find the right way to use the tool versus never letting them use it.

Courtney

Sure So we get to figure out where it fits in essentially.

Jeff

Yeah I don’t think it will take away any jobs. What I think it will do is I think it will augment the way that people do certAIn jobs particularly tasks agAIn that are just done better by computers.

Courtney

Yeah, and the way I think about it is like technology has always been a way to kind of make our lives easier right? and better too. So AI will only contribute to that as well. Um, we talked a lot about where AI is presently where we’ll potentially go in the future. Let’s talk. Little bit more about just AI and marketing specifically. You know what are some of the key use cases for AI enhancing client experiences.

Jeff

Absolutely so one of the really practical things that I think is really useful for AI in terms of marketing and client solutions or just relationship building is using AI as a tool for you to be able to have. Ah, competitive advantage in whatever field that you may be marketing towards we’re working in 1 of the things that I love doing with an AI tool is having it go out and look for financial ah quarterly information for public companies. So looking at those quarterly calls and summarizing all of the information. That’s super powerful because personally I’m horrible at going through and reminding myself or reading the financial quarterly statements for our clients. But what I’m really good at is going into ChatGPT and typing in so and so client tell me what the latest news is on them and what is happening financially with them.

Jeff

This makes it better for me from a relationship perspective the next time I’m on a call with a client I can understand where they’re coming from when they say that they’re having to cut budgets I understand why because I just read I was or I read from chat gpt what’s going on financially for them similarly for entire. Um, similarly for entire areas that our clients are working in industries I’m also getting industry news that way. So I’ll go in and I’ll put in a number of competitors for that client and chatGpt will just tell me what is happening financially for them or what is happening in the industry and gives me an update that way. So I really love it for industry updates and also getting a financial outlook on how the industry is doing. It helps me be a better marketing partner to my clients because I can better understand the environment that they’re working in.

Courtney

Sure better understand their concepts and and where they’re coming from their overall company goals right? and it’s important to know those things when you’re working with a client.

Jeff

I’ve also used it in terms of working with clients and prospective clients I’ve also used it as a way to kind of jump start get off that blank blank page that I always talk about 1 of the big things that I think AI is really good at is helping you go from the start. Ah, ah from a blank page into your actual work or your idea that you want to create for yourself and so a lot of times when I’m writing an emAIl I’ll go ahead and have chatgpt make the first pass at the emAIl and a lot of people say well. How do you make it sound like yourself. Well what you can do and I’ve actually done this is you can.

Just like copy and paste 6 or 10 or whatever your number is other emAIls that you’ve written and say write me this emAIl in the style of the previous emAIls I’ve just sent to you and so that way chat gbt will have a better sense of your style of writing.

Courtney

Interesting.

Jeff

Um, but I always have it just kind of like do a first pass on maybe those more difficult emails or those emails where I’m not quite sure where I want to start off from but I know where I want the conversation to go.

Courtney

It’s a great tip. Love that. So how do you think AI will continue to change the way marketing teams and agencies operate and even Jeff you know, thinking about the different roles within agencies and how AI might impact them.

Jeff

I Think one of the things that’s going to be really impactful right from the very beginning is they’ll be less than an excuse to have a large number of ideas to start with in the brainstorming process. There’s no reason why at the very beginning of. Coming up with a creative brief or bring in a team. You couldn’t have already generated a few ideas as part of that process in bringing in the team. Like as a strategist one of the things that we always try to do is bring in what we call a bad idea or some example creative.

To help jump start the creative process and let our creative teams know the direction where we want a campAIgn to go. There’s no reason why every strategist can’t be doing that you can’t say it takes me too much time to write copy. You know you can feed your creative brief into Chat Gpt and have it write ten fifteen lines whatever it is.

Similarly with imagery now if you have an idea of where you want to go with visually the campAIgn you can jump into midjourney and immediately generate an image of kind of what you’re looking for and then let your creative team or professionals who actually know how to generate that artwork or create that artwork in the real world. Use that as their starting point. So I think it’s going to make it that we get from 0 to something faster and that we’re going to be able to iterate on that creative much faster as well. I think that’s also another thing that we can be doing in the marketing world is putting in the creative that we’re already creating into these tools to make them better by either helping us write creative write creative lines that are more persuasive or seemingly more persuasive helping us look for different ways to say things rather than this way that they’ve been said before another thing I can see AI being a huge part of in that creative process is helping sell ideas. Again showcasing exactly what we mean to clients versus kind of close to this is what we want to create for them.

Courtney

Understood. Okay, so you’ve talked a lot about using AI specifically chat ept to help with writing we’ve talked a lot about how AI is probably going to bring about a lot more tools to help us with our jobs and help us in just what we do every day right? So let’s talk. Little bit more about how we can actually get what we want out of these AI tools that we have now at our fingertips. So what tips do you have for our listeners to get the best answers possible out of these AI trat bots I think you just said you know 1 for writing emAIl copy and paste your some of your emAIls into it so it understands your style of writing that’s a great tip. What other tips do you have for us? 

Jeff

Sure I’ll start very general about how to get the best out of your AI experience and the best thing that you can do is write a lot write very lengthy prompts.

If you look specifically at chat Gpt. The best thing you can do for that and other conversational AI bots is the first thing you want to do in writing your prompt is you want to establish what you want the AI to act as so if they’re this robot and they are capable of doing anything in the world. You know it can. Code a website or it can answer your sports scores questions. How do I then narrow down its knowledge set so it can concentrate on the computing power. It does have which is almost infinite how can it concentrate that computing power on exactly the task I want to have at hand. So. The first thing you do. Is establish how you want the AI to work. So I always start my prompt by saying you are a strategist or you are a researcher so start there you are a blank and then the next part of the process is telling it what you’re going to give as an input.

So that way it knows what it’s supposed to concentrate on in the next part of the conversation so you are a social strategist and I will provide you with a Csv document of social media mentions. Or I will provide you a url to a website where financial quarterly statements are or you are a another example, you are a researcher and I will give you interview questions for an upcoming. Ah, research assignment. So now we’ve given it what it’s it needs to act as and now we’ve given it its input. The next thing you need to do is declare. What the output is that you want so that way the response that you received from the AI is exactly what will be useful for you so you are a social media researcher. I will provide you with a Csv document of mentions I want you and then this is where you summarize or you give what you want as the output I want from you a summary of what your findings are in a table. And so that way you’re not getting these verbose long paragraphs you’re getting exactly what you want I want a table so what we did was we identified how we want the AId act what the input is that we’re going to be giving it whether it be question or data and then the last part of that is what we want the output to be. We want it to be a table.

We want it to be Csv code. We want it to be in the form of a panel discussion which I’ll talk a little bit more about in a second as well. But that’s the really kind of the general broad statement how to speak to AI to help establish that in a conversation setting.

There’s more minute details when you’re working with an image generation tool like mid-journey but the overall understanding is very similar. You want to establish what exactly you’re looking for by being as lengthy in your response or your prompt as possible. So for generative artwork I always like to establish what I want as the. Camera so do I want it to be a 4 k hires super human real or photo realistic image or am I looking for a cartoon or a sketch so set set out what your camera is your location is the next part of that I want this in a New York back alley or I want this in a really modern kitchen. Next thing is artistic style. What do you want the style of that image to be. Do you want it to be super beautiful and sharp or do I want the style to be a little bit more moody and maybe dark speaking? The next thing you want to set up is the mood. What is the mood you want to show in the image? Whether it be really energetic or maybe it’s more subdued or maybe it’s scary. Whatever that mood may be and then the last part of that equation is the subject. What is the key thing you want to home in on? Do you want it to be a peanut butter and jelly sandwich sitting on a kitchen table? All of those other things that you wrote as part of the camera location artistic style in mood set the surrounding element to the subject. The last part of that is really what do you want it to home in on and if you’re following that was all in mnemonic.

So if you ever needed help remembering how to write that it was clams and that was you just need to write down clams every single time you’re doing it. It’s super helpful.

Love that. It’s fantastic I Love how you gave us chips based on both if you’re trying to generate an image or if you’re trying to generate a prompt that’s extremely Helpful. So you said with an image you want to identify the camera the mood, the location, the style and then the subject. And then when you’re writing a prompt. It’s understanding the job title of you know who is a kind of writing on behalf of in a sense give it an input and then tell it but to do and what you want and and how you want it to present it. So.

This has been great Jeff before we close out our conversation today just wanted to ask if there’s anything you’d like to plug.

Jeff

Yeah, for sure I would love for more people to find me online. You can find me on social basically on Twitter and Linkedin and anywhere else as Jeff Mac address but find me online on Linkedin. I will also have a link to my Discord account or Discord server where we’re actually growing a community of other marketers who are currently adopting AI tools. We’re working to really create this amazing community of people who are jumping headfirst into using AI as marketers using it in their everyday professional life.

So we constantly have new updates about tools that we found. Sometimes, like yesterday we shared a promo code for a tool to try a tool out for free for a month. So it’s just kind of this lively group of people hoping to figure out how to use AI in their everyday part of their job.

Courtney

That’s fantastic. Well folks who’ve heard it from him. Definitely follow Jeff Keep up with him and the group that he’s creating to you know, just help inform. Everyone knows everything that’s going on in the world of AI. Um. Jeff I this conversation has just been incredibly helpful. I know that’s helped me to kind of better understand and navigate the AI landscape. We talked about the presence of AI, where is it going how it’s going to affect marketers directly. Consensus is AI is not stealing. Anyone’s job right? Instead. It’s going to help support us in our roles and help us to enhance our skills as well. So everyone you know, just continue to be on the lookout for those tools that are coming out. The tools are already out there that can help us and to stay in the know so that you can work as efficiently as possible. Um, so agAIn, Jeff this has been incredibly informative. Can’t thank you enough for sharing your thoughts and expertise with us. Thank you so much for being here. It’s been great again and again for our listeners. Please be sure to follow up.

Jeff

Thank you for having me. I really appreciate it.

Courtney

Follow up with Jeff stay in touch with him and just thanks agAIn for listening in today tune into our next episode. We’re going to be talking with Nick Sanggvi of caspio to discuss the concept of Sas Marketplaces thanks agAIn thanks agAIn Jeff all right. That was great. Your answers were just so.

Jeff

Thank you.