CTM Blog

Sales & Service
Lead Management, CTM Culture

How CTM Uses CTM: The Smart Router

We chatted with our industry-leading support team to discover how we set up our own smart router to manage inbound calls from customers.
by CallTrackingMetrics
Marketing, Strategy, Lead Management
Integrate Call Tracking Data Into Your CRM and Engage Your Buyer’s Journey
CRMs and call tracking software work together to multiply the value you can extract from each of your customer engagements, over the phone or online.
by Chris Todd
Attribution, Analytics, Lead Management
Why Lead and Conversion Scoring Can Add Value for Any Role
From traditional lead scoring to call scores and contextual tagging, discover why moving away from vanity metrics can help you optimize your customer journey across your organization.
by Chris Todd
Lead Management
9 Call Center Metrics and KPIs That You Should Follow
Track these 9 call center KPIs in order to understand call volumes and customer satisfaction as well as boost your service quality.
by CallTrackingMetrics
Team Performance, Lead Management, Guides
The Ultimate Guide to Driving Success in Your Contact Center
Explore the tools managers can use to increase contact center agent productivity, and in turn, improve customer experience.
by Chris Todd
Lead Management
How to Drive Sales this Holiday Season
We have yet to see the full impact COVID-19 will have on holiday shopping, but here's how to get your team ready for a strong sales season.
by CallTrackingMetrics
Lead Management
4 CTM Tools to Make Remote Work Easier During the Coronavirus Outbreak
Explore the remote-friendly tools CTM offers to answer and manage your calls from anywhere.
by CallTrackingMetrics
Attribution, Lead Management, Video
Watch: How to Use Call Tracking to Deliver Marketing and Sales Value
Accurately report on conversions and optimize for lead quality versus volume.
by CallTrackingMetrics
Lead Management, Communications
How to Source Hold Music
There are several online sources you can use that make it easy to browse, license, and download audio files for hold music.
by Frances Miller
Analytics, Lead Management
What is Conversation Intelligence?
And why it matters for maximum sales.
by CallTrackingMetrics