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CTM Blog

Sales & Service
Lead Management, CTM Culture

How CTM Uses CTM: The Smart Router

We chatted with our industry-leading support team to discover how we set up our own smart router to manage inbound calls from customers.
by CallTrackingMetrics
Attribution, Analytics, Lead Management
Why Lead and Conversion Scoring Can Add Value for Any Role
In an industry almost built on buzzwords, “optimization” stands out at the top of the list for marketers. It’s not…
by Chris Todd
Lead Management
9 Call Center Metrics and KPIs That You Should Follow
Guest post by Vlad Falin While 2020 was a difficult year, it can be argued that it did a lot…
by CallTrackingMetrics
Team Performance, Lead Management, Guides
The Ultimate Guide to Driving Success in Your Contact Center
by Chris Todd
Lead Management
How to Drive Sales this Holiday Season
Like much else this year, e-commerce sales during the holiday season are bound to look a little different due to…
by CallTrackingMetrics
Lead Management
4 CTM Tools to Make Remote Work Easier During the Coronavirus Outbreak
As the COVID-19 coronavirus outbreak continues to spread around the globe, organizations everywhere are implementing precautions to ensure the safety…
by CallTrackingMetrics
Attribution, Lead Management, Video
Watch: How to Use Call Tracking to Deliver Marketing and Sales Value
In this webinar, our friends at Four15 Digital join us to discuss how their agency uses call tracking for their…
by CallTrackingMetrics
Lead Management, Communications
How to Source Hold Music
From conference calls to customer support lines, it’s estimated that the average consumer will spend 43 days of their life…
by Frances Miller
Analytics, Lead Management
What is Conversation Intelligence?
Your phone calls with customers are your business’s greatest untapped resource. As a business owner or manager, you might find…
by CallTrackingMetrics
Lead Management
Is Your Call Center Ready for the Holidays?
The holidays are officially upon us, which likely means your call center is preparing to handle an increased volume of…
by CallTrackingMetrics