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Marketing
Attribution

What is Dynamic Number Insertion?

Dynamic number insertion (DNI) is an often-overlooked tool that connects the dots in your customer’s sales journey. But just what is dynamic number insertion and why is it important?  Dynamic number insertion is simply the use of a code on your website that dynamically responds to visitors based on where they’re coming from. With DNI,...
by Barb Cronin
Strategy
SMS Marketing 101: How to Use Texting for More Leads
SMS marketing or text message marketing is one of the best ways to reach your audience.  Today, 97% of American…
by Barb Cronin
Strategy
Marketing Storytelling and Building a StoryBrand
Storytelling and writing go hand in hand. But what many people—including marketers—fail to realize is that marketing, in many ways,…
by Barb Cronin
Strategy
6 of the Biggest Keyword Research Mistakes to Avoid
Though many digital marketers understand that keywords are the basis of SEO, it’s easy to neglect a variety of campaign facets capable of making or breaking your content’s visibility. Read on to learn about six common keyword research mistakes that can tank your SEO efforts, and what you can do to avoid them. 
by CallTrackingMetrics
Strategy
SEO Blog Writing, Keywords, and Content: Drive Organic Traffic
Every marketer knows that keywords, keyword strategy, and SEO blog writing are vital tools. What many marketers are missing, however, are the basic building blocks for choosing the right keywords and using them correctly in content to drive the most qualified traffic to their website.  
by Barb Cronin
Attribution, Strategy, Case Studies
Call Tracking and Marketing Attribution Win Big in the Home Services Industry
On the customer-facing side, Leadhub uses this data to streamline processes for customers by focusing on actionable user experiences on the web.
by CallTrackingMetrics
Strategy
5 E-Commerce Trends You Should Adopt in 2022
Read Time 5 Minutes Competing in the e-commerce sphere in 2022 may feel daunting, especially for small to medium-sized businesses…
by CallTrackingMetrics
Strategy
6 Tips for Writing Ad Copy that Converts
Craft ad copy that grabs your reader's attention and makes it irresistible to click-through.
by CallTrackingMetrics
Attribution, Strategy
2021 Trends in Call Tracking
From a continued emphasis on digital, remote-friendly engagement with leads to investing in local services ads, see where we predict the industry to move this year.
by CallTrackingMetrics
Strategy
Quotes from Business Leaders to Inspire You for 2021 
The end of the year can be a good time to pause, reflect, and get inspired for the new year to come.
by CallTrackingMetrics