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CTM Blog

Marketing
Strategy
What is Conversational AI? The Ultimate Guide
Read time 12 minutes Table of Contents:  Introduction Section 1: What Is Conversational Artificial Intelligence? (& Why Does it Matter?)…
by CallTrackingMetrics
Marketing, Strategy
AI in Digital Marketing: 5 Key Benefits
Read Time 5 Minutes It’s no secret that artificial intelligence (AI) is changing the way teams operate, especially digital marketing…
by CallTrackingMetrics
Marketing, Strategy
Marketing Automation for Agencies: Top 5 Benefits
Read Time 4 minutes There are many types of tools that perform marketing automation for agencies. From HubSpot and Constant…
by CallTrackingMetrics
Strategy
AI and Conversation Intelligence for Behavioral Healthcare 
AI-powered conversation intelligence for behavioral healthcare gives teams insight so you can deliver exceptional customer experiences and save resources.
by CallTrackingMetrics
Strategy
SMS Marketing 101: How to Use Texting for More Leads
SMS marketing or text message marketing is one of the best ways to reach your audience.  Today, 97% of American…
by CallTrackingMetrics
Strategy
Marketing Storytelling and Building a StoryBrand
Storytelling and writing go hand in hand. But what many people—including marketers—fail to realize is that marketing, in many ways,…
by CallTrackingMetrics
Strategy
6 of the Biggest Keyword Research Mistakes to Avoid
Though many digital marketers understand that keywords are the basis of SEO, it’s easy to neglect a variety of campaign facets capable of making or breaking your content’s visibility. Read on to learn about six common keyword research mistakes that can tank your SEO efforts, and what you can do to avoid them. 
by CallTrackingMetrics
Strategy
SEO Blog Writing, Keywords, and Content: Drive Organic Traffic
Every marketer knows that keywords, keyword strategy, and SEO blog writing are vital tools. What many marketers are missing, however, are the basic building blocks for choosing the right keywords and using them correctly in content to drive the most qualified traffic to their website.  
by CallTrackingMetrics
Attribution, Strategy, Case Studies
Call Tracking and Marketing Attribution Win Big in the Home Services Industry
On the customer-facing side, Leadhub uses this data to streamline processes for customers by focusing on actionable user experiences on the web.
by CallTrackingMetrics