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Marketing Storytelling and Building a StoryBrand
Storytelling and writing go hand in hand. But what many people—including marketers—fail to realize is that marketing, in many ways,…
6 of the Biggest Keyword Research Mistakes to Avoid
Though many digital marketers understand that keywords are the basis of SEO, it’s easy to neglect a variety of campaign facets capable of making or breaking your content’s visibility. Read on to learn about six common keyword research mistakes that can tank your SEO efforts, and what you can do to avoid them.
SEO Blog Writing, Keywords, and Content: Drive Organic Traffic
Every marketer knows that keywords, keyword strategy, and SEO blog writing are vital tools. What many marketers are missing, however, are the basic building blocks for choosing the right keywords and using them correctly in content to drive the most qualified traffic to their website.
Call Tracking and Marketing Attribution Win Big in the Home Services Industry
On the customer-facing side, Leadhub uses this data to streamline processes for customers by focusing on actionable user experiences on the web.
5 E-Commerce Trends You Should Adopt in 2022
The rise in eCommerce continues. Stay on top of the most recent trends and go-to practices.
Optimize Your ROI: 7 Easy Tips to Start
We identify opportunities for marketers to increase revenue and have a major impact on advertising performance without adding spend.
How to Choose Which Paid Advertising Channels to Prioritize Right Now
Now's the time to direct your budget towards channels that you know are going to convert.
How to Adapt Your Advertising Strategy During Economic Uncertainty
This past month represented one of the quickest and most drastic shifts in online behavior we’ve ever seen.
Introduction to Facebook Advertising on CallTrackingMetrics
78% of American consumers say they’ve discovered a product because of Facebook—so if you're not running ads on Facebook yet, you're missing out.