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CTM Blog

Marketing
Strategy
Creating Advanced Audiences for Google Ads
Uncover the various ways you can craft audiences in Google Ads to optimize your marketing efforts.
by CallTrackingMetrics
Attribution, Strategy
Why should I use a separate call tracking platform when Google Ads offers call forwarding?
Why should a user of Google Ads bother with a call tracking provider like CallTrackingMetrics, rather than use call forwarding through Google Ads?
by CallTrackingMetrics
Attribution, Strategy
Does a good call tracking software need custom fields?
Custom fields are definitely an important component of our call tracking software, as they allow our platform to be truly customizable.
by CallTrackingMetrics
Strategy
How does call tracking software fit into an overall digital marketing strategy?
If you're able to set up a thoughtful relationship between your call tracking software and overall digital marketing strategy, you will be rewarded with a ROI that will likely bring a smile to your face.
by CallTrackingMetrics
Attribution, Strategy
Does call tracking & dynamic number insertion negatively impact SEO?
Overall, using call tracking software should have little impact on the overall SEO of a website and online business presence.
by CallTrackingMetrics
Strategy, Communications
How Call Tracking and Text Messaging Can Lead to More Cost-Effective Client Engagement 
Law firms regularly under-spend on marketing compared to other industries. Even if you’re lacking a robust budget brimming with easy-to-attribute channels, there are still ways to maximize your marketing spend and drive leads.
by CallTrackingMetrics
Strategy
Shopify Meets Call Tracking: Has Omni-Channel Finally Arrived?
With an omni-channel-focused call intelligence platform, retailers now have access to complete order history and other crucial caller data instantly.
by Erika Rollins
Strategy
A Bigger Bing for Your Buck
Bing has a growing history of poaching searches from Google, starting with grabbing a serious five percent of the giant’s share back in 2012.
by Erika Rollins
Strategy
5 Tips for Texting: Getting the Most from Your SMS Marketing
To help you make the most of mobile messaging, here are our top five tips for SMS marketing success.
by Erika Rollins