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CTM Blog

Marketing
Strategy
The Case for Online Marketing for Law Firms: 5 ways to start generating digital leads
Staying competitive means embracing digital marketing, but not all industries are adopting the tools of the new millennium at the same pace.
by Erika Rollins
Attribution, Strategy
Call Tracking & Conversions: Take Your Reporting to the Next Level
Sales teams can use the recordings and transcriptions to quickly recall past call details to stay fresh on pending deals.
by Todd Fisher
Attribution, Strategy
Call Tracking for Agencies: Added Expense or Added Value?
Every day CTM helps advertising and marketing agencies across the world track their phone calls in order to optimize their campaigns around which ads are performing and which are not.
by CallTrackingMetrics
Attribution, Strategy
Vanity Numbers: A Critical Tool For Your Advertising Arsenal
You may have heard the term "vanity number" before. A vanity number is a phone number that spells out your business or service so that callers remember it and associate it to you.
by Laure Fisher