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How Captain Dave’s Dolphin Safari Uses CallTrackingMetrics to Refine Their Ad Spend and Empower Their Agents
Before CTM, this popular tour company relied on asking customers on the phone how they found out about their business.
How can call tracking technology be used in the addiction treatment industry?
Call tracking can help providers scale, invest wisely, and deliver high quality care.
7 Easy Ways to Optimize Your SEO: From Keywords to Crawlers
Consider this your go-to checklist to make sure your website's SEO is in healthy shape.
4 Questions to Ask When Determining Your Paid Search (PPC) Budget
How much should you spend, and which keywords are worth investing in? For those willing to take the time to solve the PPC puzzle, the payoff can be significant.
Why Location Based Search Matters More Than Ever
Explore the explosive rise of location based search in recent years and and how to optimize your business for successful search results.
4 Ways to Elevate Your Lead Generation Strategy
The best lead generation campaigns combine smart assumptions in the planning stages, solid data for reporting and optimization, and clear processes.
Why use Google’s tCPA and How to Migrate to it
Are you still doing manual bidding for your display advertising? If so, you might be spending a lot of time on something that can likely be done better through machine learning.
Creating Advanced Audiences for Google Ads
Uncover the various ways you can craft audiences in Google Ads to optimize your marketing efforts.
Why should I use a separate call tracking platform when Google Ads offers call forwarding?
Why should a user of Google Ads bother with a call tracking provider like CallTrackingMetrics, rather than use call forwarding through Google Ads?