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Why use Google’s tCPA and How to Migrate to it
Are you still doing manual bidding for your display advertising? If so, you might be spending a lot of time on something that can likely be done better through machine learning.
Creating Advanced Audiences for Google Ads
Uncover the various ways you can craft audiences in Google Ads to optimize your marketing efforts.
Why should I use a separate call tracking platform when Google Ads offers call forwarding?
Why should a user of Google Ads bother with a call tracking provider like CallTrackingMetrics, rather than use call forwarding through Google Ads?
Does a good call tracking software need custom fields?
Custom fields are definitely an important component of our call tracking software, as they allow our platform to be truly customizable.
How does call tracking software fit into an overall digital marketing strategy?
If you're able to set up a thoughtful relationship between your call tracking software and overall digital marketing strategy, you will be rewarded with a ROI that will likely bring a smile to your face.
Does call tracking & dynamic number insertion negatively impact SEO?
Overall, using call tracking software should have little impact on the overall SEO of a website and online business presence.
How Call Tracking and Text Messaging Can Lead to More Cost-Effective Client Engagement
Law firms regularly under-spend on marketing compared to other industries. Even if you’re lacking a robust budget brimming with easy-to-attribute channels, there are still ways to maximize your marketing spend and drive leads.
Shopify Meets Call Tracking: Has Omni-Channel Finally Arrived?
With an omni-channel-focused call intelligence platform, retailers now have access to complete order history and other crucial caller data instantly.
A Bigger Bing for Your Buck
Bing has a growing history of poaching searches from Google, starting with grabbing a serious five percent of the giant’s share back in 2012.