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CTM Blog

Marketing
Strategy
7 Easy Ways to Optimize Your SEO: From Keywords to Crawlers
Consider this your go-to checklist to make sure your website's SEO is in healthy shape.
by CallTrackingMetrics
Strategy
4 Questions to Ask When Determining Your Paid Search (PPC) Budget
How much should you spend, and which keywords are worth investing in? For those willing to take the time to solve the PPC puzzle, the payoff can be significant.
by CallTrackingMetrics
Strategy
Why Location Based Search Matters More Than Ever
Explore the explosive rise of location based search in recent years and and how to optimize your business for successful search results.
by CallTrackingMetrics
Strategy
4 Ways to Elevate Your Lead Generation Strategy
The best lead generation campaigns combine smart assumptions in the planning stages, solid data for reporting and optimization, and clear processes.
by CallTrackingMetrics
Attribution, Strategy
Why use Google’s tCPA and How to Migrate to it
Are you still doing manual bidding for your display advertising? If so, you might be spending a lot of time on something that can likely be done better through machine learning.
by CallTrackingMetrics
Strategy
Creating Advanced Audiences for Google Ads
Uncover the various ways you can craft audiences in Google Ads to optimize your marketing efforts.
by CallTrackingMetrics
Attribution, Strategy
Why should I use a separate call tracking platform when Google Ads offers call forwarding?
Why should a user of Google Ads bother with a call tracking provider like CallTrackingMetrics, rather than use call forwarding through Google Ads?
by CallTrackingMetrics
Attribution, Strategy
Does a good call tracking software need custom fields?
Custom fields are definitely an important component of our call tracking software, as they allow our platform to be truly customizable.
by CallTrackingMetrics
Strategy
How does call tracking software fit into an overall digital marketing strategy?
If you're able to set up a thoughtful relationship between your call tracking software and overall digital marketing strategy, you will be rewarded with a ROI that will likely bring a smile to your face.
by CallTrackingMetrics