Everything You Should Be Doing Before You Start Call Tracking
Your guide to what good marketing looks like, and how call tracking can help make it great...when you're ready.
[Research Study] A Data-driven Approach to Optimizing ROAS/Lead Value with CallTrackingMetrics
CallTrackingMetrics helps BAM Advertising deliver key data points for their clients to prove ROAS, ROI, and successfully optimize paid ad spend.
Staying Relevant & Compliant in Healthcare Marketing
Marketing insight and personalization through a HIPAA-compliant call tracking solution can impact a healthcare provider’s success while protecting both privacy and data.
The Complete Guide to GA4 for Marketing Reporting
With GA4, a lot has changed. Change can be frustrating. Change can be hard. Change can also open up new opportunities. In this guide we’ll empathize over the frustrating things, and give you the tools to unlock opportunities.
Snow More Forms! Our Winter Gift to You (& Girls Who Code)
CallTrackingMetrics is giving you more this winter by unlocking the gates to our valuable marketing and call tracking resources with…
[Report] The State of Data-Driven Marketing
Survey results from hundreds of marketing professionals on their approach to data, roadblocks, and what's next for marketing data.
The Modern Keyword Research Playbook
Keywords are vital to driving organic traffic to your website. Keyword research done correctly is the key to driving the right traffic and doing it consistently.
How Call Tracking Data Helps Solve Sales-Marketing Misalignment
Download our guide, developed alongside MarketingDive, to discover how call tracking helps to improve marketing and sales alignment.
Leveraging First Party Data in a Cookieless World
With third-party cookies quickly dropping out of favor, marketers can turn to the data that's actually been here the whole time.
The Secret to Scoring for Sales and Marketing Success
Explore how and why lead and conversion scoring can make an impact across your organization, for any team and role.