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Strategy, Guides

Everything You Should Be Doing Before You Start Call Tracking

Your guide to what good marketing looks like, and how call tracking can help make it great...when you're ready.
by Chris Todd
Guides
[Research Study] A Data-driven Approach to Optimizing ROAS/Lead Value with CallTrackingMetrics
CallTrackingMetrics helps BAM Advertising deliver key data points for their clients to prove ROAS, ROI, and successfully optimize paid ad spend.
by CallTrackingMetrics
Guides
Staying Relevant & Compliant in Healthcare Marketing
Marketing insight and personalization through a HIPAA-compliant call tracking solution can impact a healthcare provider’s success while protecting both privacy and data.
by CallTrackingMetrics
Analytics, Guides
The Complete Guide to GA4 for Marketing Reporting
With GA4, a lot has changed. Change can be frustrating. Change can be hard. Change can also open up new opportunities. In this guide we’ll empathize over the frustrating things, and give you the tools to unlock opportunities.
by Chris Todd
CTM Culture, Guides
Snow More Forms! Our Winter Gift to You (& Girls Who Code) 
CallTrackingMetrics is giving you more this winter by unlocking the gates to our valuable marketing and call tracking resources with…
by CallTrackingMetrics
Guides
[Report] The State of Data-Driven Marketing
Survey results from hundreds of marketing professionals on their approach to data, roadblocks, and what's next for marketing data.
by CallTrackingMetrics
Guides
The Modern Keyword Research Playbook
Keywords are vital to driving organic traffic to your website. Keyword research done correctly is the key to driving the right traffic and doing it consistently.
by Barb Cronin
Analytics, Guides
How Call Tracking Data Helps Solve Sales-Marketing Misalignment
Download our guide, developed alongside MarketingDive, to discover how call tracking helps to improve marketing and sales alignment.
by Chris Todd
Analytics, Guides
Leveraging First Party Data in a Cookieless World
With third-party cookies quickly dropping out of favor, marketers can turn to the data that's actually been here the whole time.
by Chris Todd
Team Performance, Guides
The Secret to Scoring for Sales and Marketing Success
Explore how and why lead and conversion scoring can make an impact across your organization, for any team and role.
by Chris Todd