Categories

CTM Blog

Resources
Guides

[Report] The State of Data-Driven Marketing

Survey results from hundreds of marketing professionals on their approach to data, roadblocks, and what's next for marketing data.
by CallTrackingMetrics
Analytics, Guides
The Complete Guide to GA4 for Marketing Reporting
With GA4, a lot has changed. Change can be frustrating. Change can be hard. Change can also open up new opportunities. In this guide we’ll empathize over the frustrating things, and give you the tools to unlock opportunities.
by Chris Todd
CTM Culture, Guides
Snow More Forms! Our Winter Gift to You (& Girls Who Code) 
CallTrackingMetrics is giving you more this winter by unlocking the gates to our valuable marketing and call tracking resources with…
by CallTrackingMetrics
Guides
The Modern Keyword Research Playbook
Keywords are vital to driving organic traffic to your website. Keyword research done correctly is the key to driving the right traffic and doing it consistently.
by Barb Cronin
Analytics, Guides
How Call Tracking Data Helps Solve Sales-Marketing Misalignment
Download our guide, developed alongside MarketingDive, to discover how call tracking helps to improve marketing and sales alignment.
by Chris Todd
Analytics, Guides
Leveraging First Party Data in a Cookieless World
With third-party cookies quickly dropping out of favor, marketers can turn to the data that's actually been here the whole time.
by Chris Todd
Team Performance, Guides
The Secret to Scoring for Sales and Marketing Success
Explore how and why lead and conversion scoring can make an impact across your organization, for any team and role.
by Chris Todd
Team Performance, Lead Management, Guides
The Ultimate Guide to Driving Success in Your Contact Center
Explore the tools managers can use to increase contact center agent productivity, and in turn, improve customer experience.
by Chris Todd
Analytics, Guides
A Marketer’s Guide: Build Amazing Dashboards with Looker Studio
Explore how Google Data Studio gives marketers the tools to consolidate reporting across platforms and start visualizing your data.
by Chris Todd
Strategy, Guides
Uncovering Hidden Revenue without Increasing Spend
The digital advertiser's guide to strategies and tactics to take your campaigns to the next level without breaking the bank.
by Chris Todd