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Video, Smart Route Podcast

“Show Me the Receipts”: Getting Your Brand Mission, Vision, and Values Right for 2024

Is your brand living up to its promises? Today’s customers crave realness - and they reward brands that deliver. Discover how redefining your brand mission, vision, and values can help you succeed in 2024.
by Hannah Hanover
Video, Smart Route Podcast
How 30 Minutes on LinkedIn Can Boost Your Brand & Business
Did you know that just 30 minutes on LinkedIn could transform your brand and business? Discover tried-and-true strategies for attracting new clients, growing your brand, and uncovering opportunities on the world’s largest professional networking platform from LinkedIn expert and brand coach Liam Darmody.
by Hannah Hanover
Video, Smart Route Podcast
What We Get Wrong About Google Ads, Analytics, and AI
Find out why spending less on Google Ads is a bad idea, how unsexy brands build customer loyalty, and how AI will make human creativity more valuable in this conversation with Kasim Aslam.
by Hannah Hanover
Video, Smart Route Podcast
The Rise of SaaS Marketplaces
Why be just a software when you can be a whole platform? Online marketplaces, where companies showcase products, partnerships, integrations, and services (think Etsy and Salesforce), are proven to drive customer retention and product value. Discover how marketplaces can give your customers a more comprehensive, buildable, and personalized experience in our newest episode of Smart Route.
by Hannah Hanover
Video, Smart Route Podcast
Is AI Going to Steal My Job?
Goldman Sachs estimates that AI could replace 300 million full-time jobs. But before you panic, join AI enthusiast and Social Strategy Director, Jeff MacDonald, as he explores how AI will change the way we do our jobs and may actually help us be more human—not less.
by Hannah Hanover
Video, Smart Route Podcast
Make Imposter Syndrome Your Superpower
Can you show up as your whole self to work? If the answer’s “no,” discover how to manage self-doubt, reclaim your presence of mind, and turn insecurities into assets in this down-to-earth, data-driven talk with executive leadership coach Jen Coken.
by Hannah Hanover
Smart Route Podcast
Buy This, Not That! Tools for Buying & Measuring Paid Ads
You need digital ads to reach your audience, build your brand, and make money – but where to start? In this episode, you’ll discover the tools media managers use to buy and track ads for as little as $5 a day. Save time, optimize your ad spend, and stay on top of 2023’s hottest media buying trends.
by Hannah Hanover
Smart Route Podcast
Top 5 Trends Marketing Leaders Need to Know In 2023
As 2022 comes to a close we look ahead to 2023 and which digital marketing trends to look out for in the new year. Our Smart Route host, Courtney Tyson talks to the vice president of technology of White Shark Media, and CallTrackingMetrics’ partner, Daniel Alvarado, about the hottest marketing trends of 2023; which ones to jump on, and which trends were popular in 2022 that will continue to grow.
by Barb Cronin
Smart Route Podcast
Is Click Fraud Skewing Your Ads Data?
Ad fraud may not be top of mind, but if you’re ignoring fraudulent clicks on your website and campaigns you could be in for trouble. In this episode we sat down with Lucas Rabinowitz, Sr. Director of Growth Sales, from Cheq and ClickCease to find out more about this growing and dangerous trend and how you can protect your organization (and budget).
by Barb Cronin
Smart Route Podcast
Stop Confusing Customers! Use the StoryBrand Framework
Today’s audience is more distracted than ever. That means getting your marketing message across clearly and quickly is critical. In this episode of Smart Route, Certified StoryBrand Guide Cassie Egli explains why ‘if you confuse you lose’ and how to use the StoryBrand framework to clarify your message and increase revenue.
by CallTrackingMetrics