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CTM Blog

Resources
Team Performance, Guides

The Secret to Scoring for Sales and Marketing Success

Explore how and why lead and conversion scoring can make an impact across your organization, for any team and role.
by Chris Todd
Release Notes, Video
CTM’s Latest & Greatest Q1 2024  | New Plans, Agent App, Integrations, and More!
Find out more about CallTrackingMetrics' newest product updates with the Latest & Greatest: New subscription plans, Agent App, Yext, and Zoom
by CallTrackingMetrics
Resources, Case Studies
[Research Study] A Data-Driven Approach to Optimizing ROAS/Lead Value with CallTrackingMetrics
Find out how we helped BAM Advertising prove ROAS for their ads and their clients in this deep dive into their experience and use cases.
by CallTrackingMetrics
Video, Smart Route Podcast
How 30 Minutes on LinkedIn Can Boost Your Brand & Business
Did you know that just 30 minutes on LinkedIn could transform your brand and business? Discover tried-and-true strategies for attracting new clients, growing your brand, and uncovering opportunities on the world’s largest professional networking platform from LinkedIn expert and brand coach Liam Darmody.
by Hannah Hanover
Video, Smart Route Podcast
“Show Me the Receipts”: Getting Your Brand Mission, Vision, and Values Right for 2024
Is your brand living up to its promises? Today’s customers crave realness - and they reward brands that deliver. Discover how redefining your brand mission, vision, and values can help you succeed in 2024.
by Hannah Hanover
Guides
[Research Study] A Data-driven Approach to Optimizing ROAS/Lead Value with CallTrackingMetrics
CallTrackingMetrics helps BAM Advertising deliver key data points for their clients to prove ROAS, ROI, and successfully optimize paid ad spend.
by CallTrackingMetrics
Strategy, Guides
Everything You Should Be Doing Before You Start Call Tracking
Your guide to what good marketing looks like, and how call tracking can help make it great...when you're ready.
by Chris Todd
Video, Smart Route Podcast
What We Get Wrong About Google Ads, Analytics, and AI
Find out why spending less on Google Ads is a bad idea, how unsexy brands build customer loyalty, and how AI will make human creativity more valuable in this conversation with Kasim Aslam.
by Hannah Hanover
Case Studies
Callbox & CTM: Call Tracking for Marketers, MarTech, and Everyone In Between
Just over 10 years after finding CTM, Callbox is a thriving martech company that serves over 400 clients on CallTrackingMetrics' platform. Callbox was able to improve the quality of their leads and continue to scale without overspending on advertising or acquisition. 
by Hannah Hanover
Release Notes, Video
CTM’s Latest & Greatest Q2 2023
CTM's Latest & Greatest Q2 2023 | Buying Numbers, AskAI, GA4, CNAM Registration, SOC 2, and More! We’ve been hard…
by Hannah Hanover