The Secret to Scoring for Sales and Marketing Success
Explore how and why lead and conversion scoring can make an impact across your organization, for any team and role.
Everything You Should Be Doing Before You Start Call Tracking
Your guide to what good marketing looks like, and how call tracking can help make it great...when you're ready.
What We Get Wrong About Google Ads, Analytics, and AI
Find out why spending less on Google Ads is a bad idea, how unsexy brands build customer loyalty, and how AI will make human creativity more valuable in this conversation with Kasim Aslam.
Callbox & CTM: Call Tracking for Marketers, MarTech, and Everyone In Between
Just over 10 years after finding CTM, Callbox is a thriving martech company that serves over 400 clients on CallTrackingMetrics' platform. Callbox was able to improve the quality of their leads and continue to scale without overspending on advertising or acquisition.
CTM’s Latest & Greatest Q2 2023
CTM's Latest & Greatest Q2 2023 | Buying Numbers, AskAI, GA4, CNAM Registration, SOC 2, and More! We’ve been hard…
Staying Relevant & Compliant in Healthcare Marketing
Marketing insight and personalization through a HIPAA-compliant call tracking solution can impact a healthcare provider’s success while protecting both privacy and data.
Discovery Institute & CTM: How An Award-Winning Addiction Treatment Center Uses Call Tracking & Attribution to Reach Patients and Provide Care
Discovery Institute, an award-winning addiction treatment center, uses CTM to help patients get the care they need, fast, streamline administration processes, and stay on a growth trajectory.
The Rise of SaaS Marketplaces
Why be just a software when you can be a whole platform? Online marketplaces, where companies showcase products, partnerships, integrations, and services (think Etsy and Salesforce), are proven to drive customer retention and product value. Discover how marketplaces can give your customers a more comprehensive, buildable, and personalized experience in our newest episode of Smart Route.
Is AI Going to Steal My Job?
Goldman Sachs estimates that AI could replace 300 million full-time jobs. But before you panic, join AI enthusiast and Social Strategy Director, Jeff MacDonald, as he explores how AI will change the way we do our jobs and may actually help us be more human—not less.
Make Imposter Syndrome Your Superpower
Can you show up as your whole self to work? If the answer’s “no,” discover how to manage self-doubt, reclaim your presence of mind, and turn insecurities into assets in this down-to-earth, data-driven talk with executive leadership coach Jen Coken.