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CTM Blog

Marketing
Analytics

9 Conversation Analytics Fast Facts

Conversation analytics analyzes data from customer conversations giving marketing and sales teams deeper customer insights.
by CallTrackingMetrics
Marketing, Analytics, Guides
6 Ways to Use First-Party Call Tracking Data to Prove You’re Crushing It
[Dynamic Infographic] Learn how to participate in something we like to call data-driven bragging
by Chris Todd
Analytics
Conversational AI Software: 7 Home Services Use Cases
Conversational AI software continues to transform numerous industries across the globe. What once was only an idea is now shaping…
by CallTrackingMetrics
Analytics
Omnichannel Marketing Analytics: Get the Full Picture
True omnichannel communications delivers a seamless experience for your customers and unlocks deeper insights into their sales journey.
by CallTrackingMetrics
Analytics
How to GA4: Level Up Your New Google Analytics Account
GA4 is here to stay - are you ready to use it like a pro? Thousands of CTM customers are…
by Hannah Hanover
Analytics, Team Performance
How to use ChatGPT for Marketing and Sales
AI is rapidly becoming more accessible. Get some inspiration on how to use ChatGPT for marketing, sales, or for personal productivity.
by Chris Todd
Analytics, Guides
The Complete Guide to GA4 for Marketing Reporting
With GA4, a lot has changed. Change can be frustrating. Change can be hard. Change can also open up new opportunities. In this guide we’ll empathize over the frustrating things, and give you the tools to unlock opportunities.
by Chris Todd
Analytics
Revenue Measurement with GA4 eCommerce Tracking
Learn how to set up and analyze eCommerce tracking in GA4 to access the data necessary to connect your marketing efforts to revenue driving engagements.
by Chris Todd
Attribution, Analytics
How To Showcase ROI from Call Tracking With Marketing Dashboards
Marketing agencies need to manage call-tracking metrics and attribute them to their clients’ ROI. That’s where a call tracking dashboard comes in.
by CallTrackingMetrics
Analytics
The New Google Analytics: How to Set Up Events in GA4
Learn how to set up events in GA4 and take advantage of Google’s new found approach to flexibility and putting marketer’s in control of their measurement strategy.
by Chris Todd