Preparing for the Difference Between GA4 and Universal Analytics
Need to track online activity? Chances are you’re using Google Analytics to do it. It’s free. It’s powerful. And it’s remained the standard tool for measuring digital marketing for a long time. Since its inception, not that much has changed. For the first time in a long time, Google is updating the fundamental elements of...
How to GA4: Level Up Your New Google Analytics Account
GA4 is here to stay - are you ready to use it like a pro? Thousands of CTM customers are…
How to use ChatGPT for Marketing and Sales
AI is rapidly becoming more accessible. Get some inspiration on how to use ChatGPT for marketing, sales, or for personal productivity.
The Complete Guide to GA4 for Marketing Reporting
With GA4, a lot has changed. Change can be frustrating. Change can be hard. Change can also open up new opportunities. In this guide we’ll empathize over the frustrating things, and give you the tools to unlock opportunities.
Revenue Measurement with GA4 eCommerce Tracking
Learn how to set up and analyze eCommerce tracking in GA4 to access the data necessary to connect your marketing efforts to revenue driving engagements.
How To Showcase ROI from Call Tracking With Marketing Dashboards￼
Marketing agencies need to manage call-tracking metrics and attribute them to their clients’ ROI. That’s where a call tracking dashboard comes in.
The New Google Analytics: How to Set Up Events in GA4
Learn how to set up events in GA4 and take advantage of Google’s new found approach to flexibility and putting marketer’s in control of their measurement strategy.
9 Conversation Analytics Fast Facts
Conversation analytics analyzes data from customer conversations giving marketing and sales teams deeper customer insights.
Google Analytics Call Tracking: Close Your Data Gaps
Does your organization rely on phone calls for sales? If your business has customers who call before they buy, then…
How to Measure SEO Success
How do you know your SEO is working? Set yourself up for success by monitoring these metrics and using the right tools.