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CTM Blog

Marketing
Analytics

Preparing for the Difference Between GA4 and Universal Analytics

Need to track online activity? Chances are you’re using Google Analytics to do it. It’s free. It’s powerful. And it’s remained the standard tool for measuring digital marketing for a long time. Since its inception, not that much has changed. For the first time in a long time, Google is updating the fundamental elements of...
by Chris Todd
Attribution, Analytics
How To Showcase ROI from Call Tracking With Marketing Dashboards
Marketing agencies need to manage call-tracking metrics and attribute them to their clients’ ROI. That’s where a call tracking dashboard comes in.
by CallTrackingMetrics
Analytics
The New Google Analytics: How to Set Up Events in GA4
Learn how to set up events in GA4 and take advantage of Google’s new found approach to flexibility and putting marketer’s in control of their measurement strategy.
by Chris Todd
Analytics
9 Conversation Analytics Fast Facts
Read Time Five Minutes Conversation analytics is the process of using advanced technology to analyze data from both phone calls…
by Barb Cronin
Analytics
Google Analytics Call Tracking: Close Your Data Gaps
Does your organization rely on phone calls for sales? If your business has customers who call before they buy, then…
by Barb Cronin
Analytics
How to Measure SEO Success
How do you know your SEO is working? Set yourself up for success by monitoring these metrics and using the right tools.
by Chris Todd
Analytics
What is Call Scoring? (It’s Not Exactly Lead Scoring)
What is Call Scoring? (It’s Not exactly Lead Scoring) Call scoring is the process of assessing data from a phone…
by Barb Cronin
Analytics, Guides
How Call Tracking Data Helps Solve Sales-Marketing Misalignment
Download our guide, developed alongside MarketingDive, to discover how call tracking helps to improve marketing and sales alignment.
by Chris Todd
Analytics, Guides
Leveraging First Party Data in a Cookieless World
With third-party cookies quickly dropping out of favor, marketers can turn to the data that's actually been here the whole time.
by Chris Todd
Attribution, Analytics
The Complete Call Tracking Glossary
CallTrackingMetrics has been a leader in the call tracking industry for a long time, and we sometimes take for granted…
by Chris Todd