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CTM Blog

Marketing
Analytics, Guides
The Complete Guide to GA4 for Marketing Reporting
With GA4, a lot has changed. Change can be frustrating. Change can be hard. Change can also open up new opportunities. In this guide we’ll empathize over the frustrating things, and give you the tools to unlock opportunities.
by Chris Todd
Analytics
Revenue Measurement with GA4 eCommerce Tracking
Learn how to set up and analyze eCommerce tracking in GA4 to access the data necessary to connect your marketing efforts to revenue driving engagements.
by Chris Todd
Attribution, Analytics
How To Showcase ROI from Call Tracking With Marketing Dashboards
Marketing agencies need to manage call-tracking metrics and attribute them to their clients’ ROI. That’s where a call tracking dashboard comes in.
by CallTrackingMetrics
Analytics
The New Google Analytics: How to Set Up Events in GA4
Learn how to set up events in GA4 and take advantage of Google’s new found approach to flexibility and putting marketer’s in control of their measurement strategy.
by Chris Todd
Analytics
9 Conversation Analytics Fast Facts
Conversation analytics analyzes data from customer conversations giving marketing and sales teams deeper customer insights.
by CallTrackingMetrics
Analytics
Google Analytics Call Tracking: Close Your Data Gaps
Does your organization rely on phone calls for sales? If your business has customers who call before they buy, then…
by CallTrackingMetrics
Analytics
Preparing for the Difference Between GA4 and Universal Analytics
Need to track online activity? Chances are you’re using Google Analytics to do it. It’s free. It’s powerful. And it’s…
by Chris Todd
Analytics
How to Measure SEO Success
How do you know your SEO is working? Set yourself up for success by monitoring these metrics and using the right tools.
by Chris Todd
Analytics
What is Call Scoring? (It’s Not Exactly Lead Scoring)
Call scoring is the process of assessing data from a phone call against a predefined set of performance standards and…
by CallTrackingMetrics