Categories

CTM Blog

Marketing
Analytics, CTM Culture
How CTM Uses CTM: Tracking Marketing ROI with Google Data Studio Dashboards
Our dashboards serve as a central hub where anyone in our organization can quickly grab the insights they need.
by CallTrackingMetrics
Analytics, Lead Management
What is Conversation Intelligence?
And why it matters for maximum sales.
by CallTrackingMetrics
Analytics
6 Key Performance Indicators You Can Track Within CTM
While you’re busy setting goals for this year, discover the KPIs you should consider evaluating and how to report on them in your CallTrackingMetrics account.
by CallTrackingMetrics
Analytics
Which are the most crucial reports for a digital marketer?
With so much access to current, accurate information, days of "this just feels right" are long gone for marketers. With ROI reporting, you won't just know which channels are successful; you'll be able to quantify exactly how successful they are.
by CallTrackingMetrics
Analytics, Lead Management
5 Creative Uses for the Keyword Spotting Tool
One of the features that I find exciting, and most of our customers aren’t aware of, is our Keyword Spotting tool.
by Jessica Michaels