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CTM Blog

Marketing
Marketing, Strategy

5 Reasons Your SEO Strategy Isn’t Complete Without Call Tracking

Call tracking might not be the first place you look for SEO, but it shouldn’t be ignored either. Use call tracking to complete your advanced SEO strategy.
by Chris Todd
Attribution, Sales & Service, Lead Management
Ads That Matter: How Behavioral Healthcare Providers Use Call Attribution to Provide Care & Grow
Behavioral healthcare practices: Track calls. Cut costs. Grow your impact.
by Andrew Clark
Attribution, Strategy
Why Speed Matters: 3 Tools Home Service Companies Can Use to Win More Business
In the world of home services, seconds can make or break a sale. A homeowner finds a leak under their…
by Andrew Clark
Strategy
Drive More High-Quality Calls with Advanced PPC Strategies for Home Services
This article helps experienced advertisers take their Google Ads and Meta Ads results to the next level.
by Andrew Clark
Analytics
Boost Your SMS and Email Campaign Performance with Data Validation
Guest Post by Lainey Stevens at Trestle Imagine spending weeks working on your latest marketing campaign. You craft the perfect…
by Andrew Clark
Attribution
Supercharge Your Google Ads Performance with CallTrackingMetrics’ Enhanced Conversions Update
Improve Google Ads performance with the enhanced conversions update in our Google Ads integration.
by Andrew Clark
Strategy
Franchise Marketing: 5 Tips to Crush It
Franchise marketing is essential to stay competitive and grow your customer base. Whether home services, food services, or any other…
by CallTrackingMetrics
Attribution, Strategy
Yes, You Can Use a Call Tracking Number on a Google Business Profile. Here’s How.
SEO experts everywhere agree that creating a Google Business Profile page is one of the first steps to a location…
by Frances Miller
Strategy, Communications
Crafting Cold Email Subject Lines Inspired by AI-Analyzed Customer Conversations
See how AI analyzes customer conversations to craft compelling cold email subject lines that grab attention, speak to needs, and improve engagement rates.
by CallTrackingMetrics
Analytics
What Call Tracking Data Should I Use to Track Conversion Metrics?
Call tracking is a powerful way to uncover those key insights. But what metrics should you track to get the most out of your call tracking efforts?
by CallTrackingMetrics