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Why Lead and Conversion Scoring Can Add Value for Any Role
From traditional lead scoring to call scores and contextual tagging, discover why moving away from vanity metrics can help you optimize your customer journey across your organization.
How To Showcase ROI from Call Tracking With Marketing Dashboards
Guest Post by Melody Sinclair-Brooks from AgencyAnalytics Despite the myriad of ways to contact a business in a world of…
SMS Marketing 101: How to Use Texting for More Leads
SMS marketing or text message marketing is one of the best ways to reach your audience. Today, 97% of American…
The New Google Analytics: How to Set Up Events in GA4
Just when you thought you’d mastered how to set up events in Google Analytics, Google announces that Universal Analytics is…
3 Multi Touch Attribution Models
Today’s buyer’s journey is full of multiple touchpoints. From paid ads on Google and Bing to social ads and website…
Marketing Storytelling and Building a StoryBrand
Storytelling and writing go hand in hand. But what many people—including marketers—fail to realize is that marketing, in many ways,…
9 Conversation Analytics Fast Facts
Read Time Five Minutes Conversation analytics is the process of using advanced technology to analyze data from both phone calls…
How to use Attribution Data to Make Smarter Marketing Decisions
This is not a post where we’ll define marketing attribution or how to choose a marketing attribution model. We’ve got…
Closed-loop Attribution: Connect the Dots in Your Data
Read Time 3 minutes Marketing attribution is a vital piece of any marketer’s strategy. Knowing where leads and conversions come…
Marketing Attribution Models: Choosing the Right One
Read Time 6 Minutes Marketing attribution models are a vital piece of any marketer’s strategy. Knowing where leads and conversions…