Categories

CTM Blog

Marketing
Attribution, Analytics, Lead Management

Why Lead and Conversion Scoring Can Add Value for Any Role

From traditional lead scoring to call scores and contextual tagging, discover why moving away from vanity metrics can help you optimize your customer journey across your organization.
by Chris Todd
Strategy
How to Improve CX with ChatAI: The Next Step in Personalized Automation
Attract and retain new clients, and keep your pipeline full of the right leads.
by CallTrackingMetrics
Analytics
Omnichannel Marketing Analytics: Get the Full Picture
True omnichannel communications delivers a seamless experience for your customers and unlocks deeper insights into their sales journey.
by Barb Cronin
Strategy
Omnichannel Communication Benefits: The Ultimate Guide 
Omnichannel communications delivers a seamless customer experience and helps grow brand awareness.
by Barb Cronin
Strategy
5 Legal Marketing Tips to Grow Your Practice
Attract and retain new clients, and keep your pipeline full of the right leads.
by Barb Cronin
Strategy, Guides
Everything You Should Be Doing Before You Start Call Tracking
Your guide to what good marketing looks like, and how call tracking can help make it great...when you're ready.
by Chris Todd
Marketing, Attribution
Call Tracking for Lawyers
Read Time 4 Minutes It’s no secret that legal marketing experts need to be on top of their game. Call…
by Barb Cronin
Marketing, Attribution
Call Tracking for Marketing Directors
Call tracking helps marketing directors get comprehensive data on all of their marketing efforts. Get (and stay) a step ahead of your competition with call tracking.
by Barb Cronin
Analytics
How to GA4: Level Up Your New Google Analytics Account
GA4 is here to stay - are you ready to use it like a pro? Thousands of CTM customers are…
by Hannah Hanover
Marketing, Strategy
Digital Marketing for Dentists
Digital marketing isn’t the first thing that comes to mind when you think of dentists. In fact, digital marketing for…
by Barb Cronin