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CTM Blog

Marketing
Attribution, Analytics, Lead Management

Why Lead and Conversion Scoring Can Add Value for Any Role

From traditional lead scoring to call scores and contextual tagging, discover why moving away from vanity metrics can help you optimize your customer journey across your organization.
by Chris Todd
Strategy, Smart Route Podcast
More Leads, Better Data: AI For Lead Generation
Do you want more leads? Better data? A shortcut to great content? Find out why embracing AI technology in your lead generation strategy will benefit your business for years to come.
by CallTrackingMetrics
Strategy
Vanity Numbers for Business | Your Guide to Vanity Numbers, Toll-Free Numbers, and Short Codes
Vanity numbers for business help you make sales, boost brand recognition, and set you apart from your competitors.
by CallTrackingMetrics
Strategy
Lead Automation: Supercharge Your Home Services Sales Pipeline
Every spring home services businesses have their phones ringing off the hooks. Without the right lead automation platform, many of these leads will slip through the cracks--or go to a competitor.
by CallTrackingMetrics
Strategy, Smart Route Podcast
Why Diverse C-Suites Make (A Lot) More Money
Did you know diverse leadership makes companies up to 30% more profitable? Learn why it pays to hire and promote diversely with Dr. V Boykin.
by CallTrackingMetrics
Strategy
CallRail Alternatives
CallTrackingMetrics is consistently ranked as the best CallRail alternative. Find out exaclty how CTM measures up.
by CallTrackingMetrics
Strategy
Another @$#% Ton of AI Use Cases for Call Tracking
We couldn't fit all the great ways to use AI and call tracking into just one blog so check out this part two to An Absolute Ton of AI Use Cases for Call Tracking featured on Search Engine Journal.
by Chris Todd
Analytics
Conversational AI Software: 7 Home Services Use Cases
Conversational AI software continues to transform numerous industries across the globe. What once was only an idea is now shaping…
by CallTrackingMetrics
Strategy
How AI Is Transforming Call Tracking & Conversation Intelligence
Original Post by Chris Todd on EdgeLinking Go to Google, go to Bing, go pretty much anywhere and you’ll see…
by Chris Todd
Attribution, Lead Management
Call Tracking and Attribution Plans For Every Business
New Year, New Plans, Big Impact Who doesn’t enjoy that fresh-start feeling that comes with the New Year? Here at…
by CallTrackingMetrics