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CTM Blog

Marketing
Attribution, Analytics, Lead Management

Why Lead and Conversion Scoring Can Add Value for Any Role

From traditional lead scoring to call scores and contextual tagging, discover why moving away from vanity metrics can help you optimize your customer journey across your organization.
by Chris Todd
Attribution, Analytics
How To Showcase ROI from Call Tracking With Marketing Dashboards
Guest Post by Melody Sinclair-Brooks from AgencyAnalytics Despite the myriad of ways to contact a business in a world of…
by CallTrackingMetrics
Strategy
SMS Marketing 101: How to Use Texting for More Leads
SMS marketing or text message marketing is one of the best ways to reach your audience.  Today, 97% of American…
by Barb Cronin
Analytics
The New Google Analytics: How to Set Up Events in GA4
Just when you thought you’d mastered how to set up events in Google Analytics, Google announces that Universal Analytics is…
by Chris Todd
Attribution
 3 Multi Touch Attribution Models
Today’s buyer’s journey is full of multiple touchpoints. From paid ads on Google and Bing to social ads and website…
by Barb Cronin
Strategy
Marketing Storytelling and Building a StoryBrand
Storytelling and writing go hand in hand. But what many people—including marketers—fail to realize is that marketing, in many ways,…
by Barb Cronin
Analytics
9 Conversation Analytics Fast Facts
Read Time Five Minutes Conversation analytics is the process of using advanced technology to analyze data from both phone calls…
by Barb Cronin
Attribution
How to use Attribution Data to Make Smarter Marketing Decisions 
This is not a post where we’ll define marketing attribution or how to choose a marketing attribution model. We’ve got…
by Chris Todd
Attribution
Closed-loop Attribution: Connect the Dots in Your Data
Read Time 3 minutes Marketing attribution is a vital piece of any marketer’s strategy. Knowing where leads and conversions come…
by Barb Cronin
Attribution
Marketing Attribution Models: Choosing the Right One
Read Time 6 Minutes  Marketing attribution models are a vital piece of any marketer’s strategy. Knowing where leads and conversions…
by Barb Cronin