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Why Lead and Conversion Scoring Can Add Value for Any Role
From traditional lead scoring to call scores and contextual tagging, discover why moving away from vanity metrics can help you optimize your customer journey across your organization.
5 Legal Marketing Tips to Grow Your Practice
The legal industry is competitive. Attracting and retaining new clients can be tough and keeping your pipeline full of the…
Everything You Should Be Doing Before You Start Call Tracking
Your guide to what good marketing looks like, and how call tracking can help make it great...when you're ready.
Call Tracking for Lawyers
Read Time 4 Minutes It’s no secret that legal marketing experts need to be on top of their game. Call…
Call Tracking for Marketing Directors
Call tracking helps marketing directors get comprehensive data on all of their marketing efforts. Get (and stay) a step ahead of your competition with call tracking.
How to GA4: Level Up Your New Google Analytics Account
GA4 is here to stay - are you ready to use it like a pro? Thousands of CTM customers are…
Digital Marketing for Dentists
Digital marketing isn’t the first thing that comes to mind when you think of dentists. In fact, digital marketing for…
Conversational AI in Healthcare: 5 Top Uses
Learn about how HIPAA-compliant conversational AI is improving healthcare for patients and workers.
Integrate Call Tracking Data Into Your CRM and Engage Your Buyer’s Journey
CRMs and call tracking software work together to multiply the value you can extract from each of your customer engagements, over the phone or online.
6 Examples of Conversational AI Tools
Read Time: 4 minutes It’s nearly impossible not to hear or read something about artificial intelligence (AI) these days. With…