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CTM Blog

Marketing
Marketing, Attribution, Case Studies

Never Miss Another Phone Call: Software Solutions for Addiction Treatment Facilities

By combining call tracking with an overflow call solution, Asana Recovery recovered $1 million in revenue, transformed their intake and admissions, and standardized their in-house training.
by Hannah Hanover
Analytics
What Call Tracking Data Should I Use to Track Conversion Metrics?
Call tracking is a powerful way to uncover those key insights. But what metrics should you track to get the most out of your call tracking efforts?
by CallTrackingMetrics
Attribution
Unveiling the Secrets of Lead Capture and Nurturing: Key Insights from Our August 2024 Survey
We recently polled marketing professionals across various industries about lead capture strategies. In this blog we outline the survey’s biggest takeaways and opportunities.
by Andrew Clark
Attribution, Analytics, Strategy
Ringing Up ROI: Mastering Offline Attribution and Call Tracking
Unlock the power of phone calls in marketing. Learn offline attribution strategies, call tracking techniques, and how to boost ROI in the digital age.
by Andrew Clark
Analytics
Avoid Messy GA4 Reports with Call Tracking Events for Auto Dealers
Tired of the mess in auto dealer marketing? Find out how call tracking can help you streamline operations and measure leads.
by Chris Todd
Marketing, Analytics, Strategy
Google Call Conversions by the Numbers
A deep dive into how over 2,000 customers are defining the key events and conversions they’re sending into Google Ads and Analytics.
by Chris Todd
Marketing, Attribution, Case Studies
How CallTrackingMetrics Helped Southeastern Recovery Center Streamline Its Marketing and Admissions Process
Since adopting CallTrackingMetrics, Southeastern Recovery Center has been able to streamline admissions, boost marketing effectiveness, and offer 24/7 hour support to those in need.
by Hannah Hanover
Marketing, Attribution, Analytics, Strategy
Google Shakes Up Business Profiles: Call and Chat Reporting Going Away
Google is discontinuing call and chat history for Business profiles by July 2024, prompting businesses to seek alternative tools for lead interaction and marketing enhancement.
by Andrew Clark
Marketing, Resources, Guides
It’s Time to Rethink Marketing’s Reliance on Email
You don't need to break up with email forever, but we do think it's time to start seeing other channels. We'd like to introduce you to our friend, the phone number.
by Chris Todd
Strategy, Smart Route Podcast
No More Traditional PR! How to Build Your Brand in the Digital Age
Build a successful brand in the digital age with expert insights from BLASTmedia President Lindsey Groepper.
by CallTrackingMetrics