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CTM Blog

Marketing
Strategy
6 Tips for Writing Ad Copy that Converts
Craft ad copy that grabs your reader's attention and makes it irresistible to click-through.
by CallTrackingMetrics
Attribution, Strategy
2021 Trends in Call Tracking
From a continued emphasis on digital, remote-friendly engagement with leads to investing in local services ads, see where we predict the industry to move this year.
by CallTrackingMetrics
Attribution, Video
A Day in the Life of Senior Paid Media Manager Lisa Salvatore
Ever wonder what a typical day looks like for our talented team members? In this new series, we’ll follow our…
by Frances Miller
Strategy
Quotes from Business Leaders to Inspire You for 2021 
The end of the year can be a good time to pause, reflect, and get inspired for the new year to come.
by CallTrackingMetrics
Analytics, Guides
A Marketer’s Guide: Build Amazing Dashboards with Looker Studio
Explore how Google Data Studio gives marketers the tools to consolidate reporting across platforms and start visualizing your data.
by Chris Todd
Attribution, Strategy
Optimize Your ROI: 7 Easy Tips to Start
We identify opportunities for marketers to increase revenue and have a major impact on advertising performance without adding spend. 
by Frances Miller
Attribution, Strategy
How to Choose Which Paid Advertising Channels to Prioritize Right Now
Now's the time to direct your budget towards channels that you know are going to convert.
by CallTrackingMetrics
Strategy
5 Tips For Creating An SEO-Optimized Website
Getting on that first page of search is essential, but it takes a bit of work to get there.
by CallTrackingMetrics
Strategy, Guides
Uncovering Hidden Revenue without Increasing Spend
The digital advertiser's guide to strategies and tactics to take your campaigns to the next level without breaking the bank.
by Chris Todd