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CTM Blog

Marketing
Strategy
SMS Marketing 101: How to Use Texting for More Leads
SMS marketing or text message marketing is one of the best ways to reach your audience.  Today, 97% of American…
by Barb Cronin
Analytics
The New Google Analytics: How to Set Up Events in GA4
Learn how to set up events in GA4 and take advantage of Google’s new found approach to flexibility and putting marketer’s in control of their measurement strategy.
by Chris Todd
Attribution
 3 Multi Touch Attribution Models
Today’s buyer’s journey is full of multiple touchpoints. From paid ads on Google and Bing to social ads and website…
by Barb Cronin
Strategy
Marketing Storytelling and Building a StoryBrand
Storytelling and writing go hand in hand. But what many people—including marketers—fail to realize is that marketing, in many ways,…
by Barb Cronin
Analytics
9 Conversation Analytics Fast Facts
Conversation analytics analyzes data from customer conversations giving marketing and sales teams deeper customer insights.
by Barb Cronin
Attribution
How to use Attribution Data to Make Smarter Marketing Decisions 
A walkthrough of example attribution data based on a typical marketing budget and channel mix to visualize how increased visibility impacts marketing decisions.
by Chris Todd
Attribution
Closed-loop Attribution: Connect the Dots in Your Data
Closed-loop attribution gives you deeper insight into not only what ads are converting the most customers but also into your customers and their needs.
by Barb Cronin
Attribution
Marketing Attribution Models: Choosing the Right One
Choosing the right marketing attribution model gives you key details about your prospects and customers.
by Barb Cronin
Analytics
Google Analytics Call Tracking: Close Your Data Gaps
Does your organization rely on phone calls for sales? If your business has customers who call before they buy, then…
by Barb Cronin