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CTM Blog

Marketing
Marketing, Attribution
Call Tracking for Lawyers
Read Time 4 Minutes It’s no secret that legal marketing experts need to be on top of their game. Call…
by CallTrackingMetrics
Marketing, Attribution
Call Tracking for Marketing Directors
Call tracking helps marketing directors get comprehensive data on all of their marketing efforts. Get (and stay) a step ahead of your competition with call tracking.
by CallTrackingMetrics
Analytics
How to GA4: Level Up Your New Google Analytics Account
GA4 is here to stay - are you ready to use it like a pro? Thousands of CTM customers are…
by Hannah Hanover
Marketing, Strategy
Digital Marketing for Dentists
Digital marketing isn’t the first thing that comes to mind when you think of dentists. In fact, digital marketing for…
by CallTrackingMetrics
Strategy
Conversational AI in Healthcare: 5 Top Uses
Learn about how HIPAA-compliant conversational AI is improving healthcare for patients and workers.
by CallTrackingMetrics
Marketing, Strategy, Lead Management
Integrate Call Tracking Data Into Your CRM and Engage Your Buyer’s Journey
CRMs and call tracking software work together to multiply the value you can extract from each of your customer engagements, over the phone or online.
by Chris Todd
Strategy
6 Examples of Conversational AI Tools
Read Time: 4 minutes It’s nearly impossible not to hear or read something about artificial intelligence (AI) these days. With…
by CallTrackingMetrics
Attribution
Last-touch Attribution: Get the Scoop
Last-touch attribution is a type of marketing attribution that connects a conversion to the last place your customer engaged with…
by CallTrackingMetrics
Strategy
What is Conversational AI? The Ultimate Guide
Read time 12 minutes Table of Contents:  Introduction Section 1: What Is Conversational Artificial Intelligence? (& Why Does it Matter?)…
by CallTrackingMetrics