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CTM Blog

Marketing
Marketing, Strategy
5 Reasons Your SEO Strategy Isn’t Complete Without Call Tracking
Call tracking might not be the first place you look for SEO, but it shouldn’t be ignored either. Use call tracking to complete your advanced SEO strategy.
by Chris Todd
Strategy
What is Conversational AI? The Ultimate Guide
Read time 12 minutes Table of Contents:  Introduction Section 1: What Is Conversational Artificial Intelligence? (& Why Does it Matter?)…
by CallTrackingMetrics
Marketing, Strategy
AI in Digital Marketing: 5 Key Benefits
Read Time 5 Minutes It’s no secret that artificial intelligence (AI) is changing the way teams operate, especially digital marketing…
by CallTrackingMetrics
Marketing, Strategy
Marketing Automation for Agencies: Top 5 Benefits
Read Time 4 minutes There are many types of tools that perform marketing automation for agencies. From HubSpot and Constant…
by CallTrackingMetrics
Attribution
First-Touch Attribution: Does It Still Matter?
What is First-touch Attribution?  First-touch attribution is a type of marketing attribution. Marketing attribution tracks and connects customer actions to…
by CallTrackingMetrics
Strategy
AI and Conversation Intelligence for Behavioral Healthcare 
AI-powered conversation intelligence for behavioral healthcare gives teams insight so you can deliver exceptional customer experiences and save resources.
by CallTrackingMetrics
Attribution
Benefits of Marketing Attribution: The Ultimate Guide  
Marketing attribution is an integral part of making strategic, data-backed marketing decisions.
by CallTrackingMetrics
Attribution
Why is Marketing Attribution Important in Behavioral Healthcare? 
Marketing attribution helps behavioral healthcare organizations fine-tune messages and connect with prospective patients faster.
by CallTrackingMetrics
Attribution
Dynamic Call Tracking and Marketing Attribution 
Dynamic call tracking used with other types of marketing attribution closes data gaps for full visibility.
by CallTrackingMetrics