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6 Tips for Lead Managers to Optimize Your Sales Pipeline
Lead managers in the know use AI-powered tools to engage in the most effective lead management.
Digital Marketing Attribution: Helping Agencies to Differentiate Themselves
Marketing, PR, and ad agencies know how to differentiate—it’s what they do. Here are four ways that agencies can set themselves apart this year.
The Case for Online Marketing for Law Firms: 5 ways to start generating digital leads
Staying competitive means embracing digital marketing, but not all industries are adopting the tools of the new millennium at the same pace.
5 Creative Uses for the Keyword Spotting Tool
One of the features that I find exciting, and most of our customers aren’t aware of, is our Keyword Spotting tool.
Conversion Attribution for Social Media – Step by Step Instructions
One of the most interesting facts I took away from the session is that the ability to demonstrate ROI is the largest factor when it comes to making decisions.
Call Tracking & Conversions: Take Your Reporting to the Next Level
Sales teams can use the recordings and transcriptions to quickly recall past call details to stay fresh on pending deals.
Call Tracking for Agencies: Added Expense or Added Value?
Every day CTM helps advertising and marketing agencies across the world track their phone calls in order to optimize their campaigns around which ads are performing and which are not.
Vanity Numbers: A Critical Tool For Your Advertising Arsenal
You may have heard the term "vanity number" before. A vanity number is a phone number that spells out your business or service so that callers remember it and associate it to you.
A close look into Google’s new click to call ad campaigns
Let's start off by discussing the differences between a call only campaign and a text campaign and how to use them in conjunction with your CallTrackingMetrics tracking program.