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4 Ways to Elevate Your Lead Generation Strategy
The best lead generation campaigns combine smart assumptions in the planning stages, solid data for reporting and optimization, and clear processes.
Why use Google’s tCPA and How to Migrate to it
Are you still doing manual bidding for your display advertising? If so, you might be spending a lot of time on something that can likely be done better through machine learning.
6 Key Performance Indicators You Can Track Within CTM
While you’re busy setting goals for this year, discover the KPIs you should consider evaluating and how to report on them in your CallTrackingMetrics account.
Creating Advanced Audiences for Google Ads
Uncover the various ways you can craft audiences in Google Ads to optimize your marketing efforts.
Practice the Best Healthcare Marketing with Data-backed Decisions
If you own your own practice, or work in the healthcare industry, you know that each phone call from a potential patient is extremely valuable.
Which are the most crucial reports for a digital marketer?
With so much access to current, accurate information, days of "this just feels right" are long gone for marketers. With ROI reporting, you won't just know which channels are successful; you'll be able to quantify exactly how successful they are.
Why should I use a separate call tracking platform when Google Ads offers call forwarding?
Why should a user of Google Ads bother with a call tracking provider like CallTrackingMetrics, rather than use call forwarding through Google Ads?
Does a good call tracking software need custom fields?
Custom fields are definitely an important component of our call tracking software, as they allow our platform to be truly customizable.
How does call tracking software fit into an overall digital marketing strategy?
If you're able to set up a thoughtful relationship between your call tracking software and overall digital marketing strategy, you will be rewarded with a ROI that will likely bring a smile to your face.